Which of the following best describes traffic quality for Amazon DSP campaigns?

The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots

Viewability of the ad

Ensuring ads do not appear in places that are not brand safe


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Which of the following best describes traffic quality for Amazon DSP campaigns?


Explanation: The selected answer **The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots** is correct because traffic quality in Amazon DSP campaigns refers to the legitimacy of the traffic sources. It emphasizes the need to ensure that the traffic is generated by real human users rather than bots or fraudulent activities. This is crucial for ensuring that the ad impressions are meaningful and lead to genuine engagement, thus optimizing the effectiveness of the campaign. While viewability and brand safety are important aspects of campaign performance, they are separate from the concept of traffic quality, which is primarily concerned with the authenticity and reliability of the traffic itself.

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