Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

'Number 1 sunscreen in the USA'

'Learn more about our sunscreen'

'Hurry! Limited supply!'


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Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?


Explanation: The selected answer **'Learn more about our sunscreen'** is correct because it complies with Amazon's advertising policies, which require that copy be clear, truthful, and not misleading. The phrase 'Learn more about our sunscreen' is informative and invites consumers to engage with the product without making exaggerated claims or creating artificial urgency. This approach aligns with Amazon’s guidelines, which discourage the use of vague or unsubstantiated statements like 'Number 1 sunscreen in the USA' unless supported by verifiable data. Additionally, the phrase 'Hurry! Limited supply!' could be seen as creating unnecessary urgency, which is typically discouraged unless there is a legitimate reason for such a claim. Therefore, 'Learn more about our sunscreen' is a compliant and straightforward call to action.

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