Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

Entity, Advertiser, Order, Line item, Creative

Advertiser, Entity, Line Item, Order, Creative

Creative, Order, Advertiser, Line item, Entity


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Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.


Explanation: The selected answer **Entity, Advertiser, Order, Line item, Creative** is correct because this is the proper hierarchy for campaign setup in Amazon DSP, starting from the top line and moving down to the specific elements. The hierarchy begins with the 'Entity,' which represents the overarching account or business entity within Amazon DSP. Next is the 'Advertiser,' which refers to the specific brand or account running the campaign. Then, the 'Order' is created, which groups the campaign objectives and budget. After that comes the 'Line item,' where the specific targeting, bidding strategies, and inventory selection are defined. Finally, 'Creative' is the lowest level, where the actual ad creatives (e.g., images, copy) are set. This structure ensures that each level is properly defined and optimized to achieve the campaign's goals.

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