Which metric would best reflect success in driving consideration?

Impressions

Detail page view rate

Subscribe and Save


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Which metric would best reflect success in driving consideration?


Explanation: The selected answer **Detail page view rate** is correct because the detail page view rate is the best metric to reflect success in driving consideration. Consideration refers to the stage in the buyer’s journey where potential customers are evaluating a product and determining if it meets their needs. A high detail page view rate indicates that a significant number of people who saw the ad have clicked through to the product detail page to learn more, signaling interest and engagement. While impressions measure how often the ad is seen, they do not provide insight into the level of interest or intent. Similarly, 'Subscribe and Save' is more related to customer retention and purchasing behavior, making detail page view rate a more relevant metric for assessing how effectively an ad drives potential customers to consider the product.

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