Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

Managed service

Self-service

Both managed service and self-service models


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Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?


Explanation: The selected answer **Managed service** is correct because the managed service model in Amazon DSP provides full programmatic campaign management, where Amazon's team handles the setup, execution, and optimization of campaigns on behalf of the advertiser. This model is typically billed using an insertion order (IO), which is a formal agreement outlining the terms, budget, and goals of the campaign. Advertisers relying on the managed service model benefit from Amazon’s expertise in campaign management, allowing them to focus on their overall strategy while Amazon ensures that the campaign runs smoothly. In contrast, the self-service model allows advertisers to manage campaigns themselves without requiring an insertion order, providing more control but less direct support from Amazon’s team.

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