Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand's offerings. Using Amazon DSP, what would you recommend?

Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand's top seller

Run a display campaign with new audiences to reach shoppers that did not view their product detail pages

Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days


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Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?


Explanation: The selected answer **Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days** is correct because a video campaign is an effective way to build brand awareness, especially when targeting a broad audience. By using demographic targeting, Harout can reach users based on factors such as age, gender, income level, and other demographic information, ensuring the ad reaches a wide, relevant audience. Excluding those who have already purchased in the past 365 days helps focus the campaign on new prospects, increasing the likelihood of reaching potential customers who haven't yet interacted with the brand, which is ideal for driving awareness. This approach allows Harout to expand their brand reach and attract new customers beyond those already familiar with their products.

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