What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?

Bid optimization models

Goal-based bidding

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What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?


Explanation: The selected answer **Bid optimization models** is correct because bid optimization models in Amazon DSP automatically adjust bids based on real-time data and the predicted likelihood of a user converting. These models use machine learning and historical performance data to analyze factors such as user behavior, engagement, and past interactions, allowing the system to optimize bids in real time to maximize campaign performance. By adjusting bids dynamically, advertisers can ensure that their budget is spent efficiently on users most likely to convert, improving the overall return on investment. This automated approach removes the need for manual bid adjustments, streamlining campaign management and improving effectiveness.

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