Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

Custom reporting

Attribution window

Conversion attribution


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Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?


Explanation: The selected answer **Conversion attribution** is correct because conversion attribution refers to the measurement of aggregated audience interactions with ads that have contributed to achieving an advertiser’s goal, such as a purchase, lead, or sign-up. It tracks how different touchpoints in a user's journey—such as ad impressions, clicks, or other interactions—lead to the desired conversion outcome. By attributing conversions to specific ads and actions, advertisers can better understand which elements of their campaign are driving results and optimize their strategies accordingly. This process is crucial for accurately measuring campaign success and ensuring that advertising efforts are aligned with business objectives.

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