Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store

Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids

Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online


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Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?


Explanation: The selected answer **Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online** is correct because using Amazon Publisher Direct (APD) along with third-party exchanges allows advertisers to access a broader range of inventory across various platforms. This approach helps ensure that ads are served to relevant audiences across different touchpoints, whether on Amazon's own properties or on third-party websites and apps. By diversifying inventory sources, advertisers can increase their chances of engaging potential customers wherever they spend their time, whether they are browsing Amazon, reading news articles, or interacting with content on other websites. This expanded reach improves campaign effectiveness by targeting users in multiple environments, enhancing both awareness and engagement.

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