Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?

dsp_impressions_by_user_segments, amazon_attributed_events_*

dsp_impressions_by_matched_segments, amazon_attributed_events_*

dsp_impressions, amazon_attributed_events_


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?


Explanation: The correct answer is **dsp_impressions, amazon_attributed_events_** because these two tables are essential for determining Amazon-attributed conversion volumes per frequency bucket, specifically when including Amazon DSP traffic. The **dsp_impressions** table contains data on impressions served through Amazon DSP, which is necessary for understanding the exposure frequency and calculating the frequency bucket. The **amazon_attributed_events_** table contains the conversion data that is attributed to these DSP impressions. By combining these two tables, you can accurately measure conversions within the different frequency buckets, allowing you to assess how often users need to be exposed to an ad to drive conversions. The other options, such as dsp_impressions_by_user_segments or dsp_impressions_by_matched_segments, include different data segmentation but are not as relevant for this specific calculation.

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