Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.

False

True


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Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.


Explanation: The correct answer is **True** because within the amazon_attributed_events_* tables, Amazon Ads uses a specific attribution logic where conversion events are only attributed to click events for sponsored ads CPC (cost-per-click) campaigns. This means that for CPC campaigns, the conversion is directly attributed to a click event, as these campaigns are designed to charge advertisers based on user clicks. Other types of campaigns, such as impressions-based campaigns or different ad types, may have different attribution models or criteria, but for CPC campaigns, the conversion attribution is tightly linked to click interactions. This ensures that conversions are properly aligned with the type of campaign (CPC) and the specific user engagement that generated the conversion.

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