Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?

A social media promo code

A price discount

A Lightning Deal


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Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?


Explanation: The correct answer is **A social media promo code** because it enables influencers to share a unique code with their followers, driving traffic directly to Nutrition Co.'s Amazon Store. This approach leverages the influencers' social media reach and helps track sales generated through the promo code, which is beneficial for both the company and the influencer. It creates a sense of exclusivity and urgency, encouraging followers to make a purchase. Additionally, social media promo codes are easily customizable and can be tailored to specific products, making them a flexible and effective tool for influencer marketing campaigns. A price discount or Lightning Deal, while potentially useful, would not provide the same targeted engagement and tracking capabilities through influencer-driven promotions.

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