How can the insights from the market basket analysis report be used to help increase basket size?

By identifying products to offer in virtual bundles.

By recommending products to discontinue.

By suggesting products to offer promotions on.


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How can the insights from the market basket analysis report be used to help increase basket size?


Explanation: The correct answer is **By identifying products to offer in virtual bundles** because the market basket analysis report helps sellers identify patterns in customer purchasing behavior, such as which products are frequently bought together. By using this insight, sellers can create virtual bundles, combining complementary or frequently purchased items into a single offering. This encourages customers to purchase more items at once, increasing the overall basket size. Virtual bundles can also provide customers with a sense of added value, as they often offer products at a discount compared to purchasing them individually. While recommending products to discontinue or offering promotions can be useful strategies, they do not directly focus on increasing the basket size in the same way that strategically bundling products does.

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