The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper's engagement in the prior 12 months.

True

False


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The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.


Explanation: The correct answer is **True** because the return on engagement (ROE) metric within Brand Metrics measures the average value to your brand based on a shopper's engagement over the past 12 months. This metric takes into account various forms of customer interactions, such as clicks, impressions, and engagement with your brand's content, and correlates these actions to actual sales and conversions. By analyzing ROE, brand owners can assess how effective their engagement strategies are in driving value and increasing customer loyalty, helping them optimize marketing and content efforts. This insight is particularly valuable for understanding the long-term impact of brand engagement on overall business performance.

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