Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

Zhang can gain custom insights for their Amazon.com customers.

Zhang can help customers stay up to date with their brand by highlighting deals and trending products.

Zhang can give exclusive discounts for their brand only to participants of Brand Follow.


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Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?


Explanation: The correct answer is **Zhang can help customers stay up to date with their brand by highlighting deals and trending products** because the Brand Follow feature allows sellers to engage with customers who have opted to follow their brand on Amazon. When customers follow a brand, they receive updates on new product releases, special deals, and trending items from that brand. This feature enhances customer engagement by keeping followers informed about the latest offerings, promotions, and product news, thereby encouraging repeat visits and purchases. While Brand Follow does not directly provide exclusive discounts or custom insights for sellers, it is an effective tool for maintaining visibility and fostering ongoing customer interest in the brand.

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