Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?

Custom bid

Suggested bid

Default bid


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Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?


Explanation: The correct answer is **'Suggested bid'** because this bid type helps advertisers make their bids more competitive by using Amazon's recommendations based on real-time auction data. The suggested bid is calculated based on factors such as competition, keyword performance, and ad placement, helping advertisers optimize their bids for better visibility and increased chances of their ads being displayed. For a new advertiser like Iris Cameras, using the suggested bid ensures they are in line with market trends and can make a competitive bid without having to manually research and set an optimal bid amount. While custom bids allow for more precise control and default bids are pre-set by Amazon, the suggested bid offers a balanced approach for beginners looking to increase the effectiveness of their first campaign.

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