If Kitchen Smart's business objective is to reach more customers, what type of ad solution would meet their needs?

Sponsored Brands

Sponsored Products

Brand Follow


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If Kitchen Smart’s business objective is to reach more customers, what type of ad solution would meet their needs?


Explanation: The correct answer is **'Sponsored Brands'** because this ad solution is specifically designed to help businesses reach a broader audience and increase brand awareness. Sponsored Brands ads appear prominently in search results on Amazon, featuring the brand’s logo, a customizable headline, and a selection of products. This makes it an ideal solution for Kitchen Smart's goal of reaching more customers, as it not only helps promote individual products but also enhances overall brand visibility. By using Sponsored Brands, Kitchen Smart can attract potential customers who may not yet be familiar with the brand, thus supporting their objective of expanding their customer base. In contrast, 'Sponsored Products' is more focused on driving sales for individual products, and 'Brand Follow' encourages customers to follow a brand for updates, but neither are as effective for achieving broad reach as Sponsored Brands.

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