Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?

Awareness

Loyalty

Consideration


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Explanation: The correct answer is **Loyalty** because metrics such as repeat purchases, return on ad spend, the percentage of new-to-brand customers, and the number of reviews are indicative of customer retention and brand loyalty. These metrics reflect how well a brand retains its customers and encourages them to make additional purchases, demonstrating the effectiveness of marketing strategies aimed at building lasting relationships. In contrast, awareness metrics focus on how many people are aware of a brand, while consideration metrics assess how potential customers evaluate a brand against competitors, making loyalty the most relevant stage in this context.

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