You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids

Identify keywords and products with higher conversion rate and increase their bids

Identify the keyword and products with lower ACOS and decrease bids


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You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?


Explanation: The correct answer is '**Identify keywords and products with higher conversion rate and increase their bids**.' By increasing the bids for keywords and products with a higher conversion rate, you are strategically investing more in the areas that are already generating more valuable results. These higher-converting keywords and products indicate strong engagement and sales potential, and increasing the bids can help secure more impressions and clicks, leading to greater returns on investment. This approach ensures that you are allocating your budget efficiently, focusing on the most effective keywords and products. Decreasing bids for keywords with lower performance or lower conversion rates could reduce visibility and hinder the campaign's overall success, making it crucial to prioritize high-converting areas for bid increases.

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