Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?

Start the video with a kid wearing the watch

Showcase all different watches at the beginning of the video

Use the entire 40 seconds of the video explaining the benefits of the product


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Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?


Explanation: The correct answer is '**Start the video with a kid wearing the watch**.' Starting the video with a kid wearing the watch is a best practice because it immediately grabs the viewer's attention by showcasing the product in a real-life context that resonates with the target audience. It highlights the product’s functionality and appeal in a relatable way, especially since the target market for kids' watches includes parents or guardians looking for products for children. This approach is more engaging and visually appealing, as it allows potential customers to see the product in action, which can create an emotional connection and increase interest. In contrast, showcasing all the watches at the beginning or using the entire 40 seconds for product benefits may lead to a less focused, more cluttered message that risks losing the viewer's attention.

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