Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?

Running shoes

Sneakers

Hiking shoes


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Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?


Explanation: The correct answer is '**Hiking shoes**.' Hiking shoes are the best performing product/keyword for average cost per click (aCPC) because they likely have the lowest aCPC compared to the other keywords, indicating that the cost to acquire a click for this keyword is more efficient. A lower aCPC means the advertiser is spending less on each click, which is often a sign of better campaign optimization and cost-efficiency. By achieving a good balance of visibility and engagement for this keyword at a lower cost, the campaign is able to generate more clicks for the same ad spend, making it a more cost-effective choice than keywords like 'Running shoes' or 'Sneakers,' which may have higher aCPCs.

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