Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?

Broad match

Exact match

Phrase match


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Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?


Explanation: The correct answer is '**Broad match**.' Broad match is the most suitable keyword match type when Paulo wants to show his ads to as many customers as possible. This match type allows the ad to be triggered by a wide range of search queries related to the keyword, including synonyms, variations, and related terms. It maximizes the reach of the campaign by ensuring that the ads are displayed to users who may not use the exact keyword but are still relevant to the product. In contrast, Exact match would restrict the ad to only show for the precise keyword, and Phrase match would limit it to searches that include the keyword phrase in the same order, both of which would reduce the ad’s visibility compared to broad match.

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