KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?

Create the video in a single language

Include a headline and brand logo in the video

Don’t use captions in the video to avoid distraction


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KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?


Explanation: The correct answer is '**Include a headline and brand logo in the video**.' Including a headline and brand logo in the video ad creatives is an effective way to optimize the campaign's performance. The headline helps convey the key message of the ad quickly and clearly, ensuring that viewers understand the value of the product right away. The brand logo reinforces brand recognition, making it easier for customers to remember KitchenSmart and associate the product with the brand. This combination improves both engagement and brand recall, which can lead to higher conversion rates. In contrast, creating the video in a single language may limit reach, and not using captions could reduce accessibility and engagement, especially for viewers who may watch the video without sound.

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