An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?

Sponsored Display video ads

Sponsored TV

Sponsored Brands video ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?


Explanation: The correct answer is '**Sponsored Brands video ads**.' Sponsored Brands video ads support keyword targeting strategy by allowing advertisers to select specific keywords that align with their products, enabling their ads to appear when users search for relevant terms in the Amazon store. This targeting strategy ensures that the ads reach users who are actively looking for products similar to what the advertiser offers. By using keywords, advertisers can better capture the attention of shoppers who are in the consideration phase of their buying journey, leading to more relevant and effective ad placements. In contrast, Sponsored Display video ads and Sponsored TV are more focused on broader targeting, such as audience-based or contextual targeting, rather than keyword-based targeting.

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