After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

The correct answer is Reallocate your ad budget from lower-performing to the higher-performing campaigns because this strategy allows you to optimize your ad spend by focusing resources on the campaigns that are delivering the best results in terms of purchases. By reallocating your budget, you are effectively investing more in high-performing campaigns that are generating sales, while reducing spend on campaigns that are not yielding strong returns. This ensures that your ad budget is used as efficiently as possible, maximizing your return on investment. Increasing the budget for lower-performing campaigns or using more general keywords may not address the core issue and could lead to inefficient spending, while reallocating budget to high-performing campaigns directly supports growth and optimization.