An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
Consideration
Loyalty
Purchase
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
Explanation: The correct answer is '**Consideration**.' The Consideration stage of the customer shopping journey is the most appropriate stage for building new, short-term demand for a brand. During this phase, potential customers are actively evaluating different products and brands, making it an ideal time to introduce and highlight the advertiser's brand to a relevant audience. By targeting shoppers in the Consideration stage, the advertiser can influence their decision-making process and drive interest in the brand, increasing the likelihood of generating immediate demand. The Loyalty stage, on the other hand, focuses on repeat customers, and the Purchase stage is when customers are already ready to make a buying decision, so targeting these stages would not be as effective for creating new, short-term demand.
Save time. Download the file and earn all Amazon Ads certificates in no time.

Amazon Ads Roll. Special Offer.
Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.
Questions | Answers | Explanations. FREE Updates.



Were do I find this Amazon Ads certification exam?
This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.
Save time on exams and spend more time practicing.
Best-value Guides
- Special Bundle Offer Google_Ads_Roll
- Special Bundle Offer HubSpot_Exams_Roll
- Special Bundle Offer Amazon_Roll
- Special Bundle Offer Google_SkillShop_Roll
- Special Bundle Offer Marketing_Platforms_Roll
Related Amazon Ads Certifications
- Amazon Ads Foundations Certification Assessment Answers
- Amazon Ads Campaign Optimization Certification Assessment Answers
- Amazon DSP Advanced Certification Assessment Answers
- Amazon DSP Certification Assessment Answers
- Amazon Marketing Cloud (AMC) Certification Assessment Answers
- Amazon Ads Advanced Retail Certification Assessment Answers
- Amazon Ads Retail Certification Assessment Answers
- Amazon Sponsored Ads Certification Assessment Answers
- Amazon Sponsored Ads Advanced Certification Assessment Answers
- Amazon Video Ads Certification Assessment Answers