Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?

Create a brief 18-second video

Create a detailed 30-second video

Showcase product details in depth to highlight product quality


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Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?


Explanation: The correct answer is '**Create a brief 18-second video**.' Creating a brief 18-second video is an effective way to optimize the video ad creatives for improving campaign performance and increasing sales. Shorter videos are generally more engaging and better suited for capturing the attention of viewers, especially in fast-scrolling environments. An 18-second video allows Jack & Jill to quickly showcase the key selling points of their newly launched kids' watches, making it concise and to the point, which is more likely to retain viewers' attention. Additionally, shorter videos are often more cost-effective to produce and can be optimized for various ad placements across different devices. Longer, more detailed videos may risk losing the audience’s interest, and focusing on in-depth product details may not be as effective in a short-form ad where immediate impact is key.

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