An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?

Run the campaign without ad groups

Create six ad groups for each flavor

Create two ad groups for chocolate and vanilla ice creams


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An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?


Explanation: The correct answer is '**Create two ad groups for chocolate and vanilla ice creams**.' The most efficient way of managing the ad campaign in this scenario is to create two ad groups, one for chocolate ice cream and one for vanilla ice cream. This structure allows the advertiser to group related products together, simplifying campaign management and optimization. By consolidating the different sub-categories of chocolate and vanilla into their respective ad groups, the advertiser can target audiences based on the broader product categories, making it easier to adjust bids, optimize creatives, and analyze performance. This approach prevents unnecessary complexity and ensures the campaign remains manageable while still covering the various sub-categories. Running the campaign without ad groups or creating six separate ad groups for each flavor would make it harder to optimize and track performance efficiently, as it would either lack structure or become overly fragmented.

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