Which of the following reports can you use to measure the overall performance of Sponsored Display?

Budget

Search term

Matched target


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Which of the following reports can you use to measure the overall performance of Sponsored Display?


Explanation: The correct answer is '**Matched target**.' The Matched Target report is the most suitable report for measuring the overall performance of Sponsored Display ads. This report provides detailed insights into how your ads are performing based on the audience targeting strategy, showing you which specific targets (such as product targeting, interest-based targeting, or retargeting) are driving the best results. It helps assess how well your targeting choices are reaching the intended audience and driving conversions. In contrast, the Budget report provides information on budget allocation, and the Search term report is more focused on keyword performance, neither of which give a comprehensive view of the effectiveness of targeting in Sponsored Display campaigns.

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