A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

Use purchases remarketing

Use lifestyle audiences

Use suggested targets and dynamic segments


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?


Explanation: The correct answer is '**Use suggested targets and dynamic segments**.' When a Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders, using suggested targets and dynamic segments can help optimize the campaign by improving targeting efficiency. Suggested targets are based on insights from Amazon's machine learning algorithms, which can help identify relevant audience segments that are more likely to engage with the ads, leading to higher CTRs. Dynamic segments automatically adjust and optimize the targeting based on the performance of the campaign and the behaviors of users, ensuring that the ad is shown to the most relevant and high-potential audiences. This approach enhances the reach of the campaign, increases engagement, and helps attract new-to-brand customers, thus improving overall performance. In contrast, purchases remarketing and lifestyle audiences may not address the specific targeting adjustments needed to reach new customers effectively.

Save time. Download the file and earn all Amazon Ads certificates in no time.




Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.


Best-value Guides