A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

The correct answer is Use suggested targets and dynamic segments because these strategies help optimize your Sponsored Display campaign by refining your targeting and improving relevance. Suggested targets provide recommendations for expanding your reach to audiences who are likely to engage with your ads based on their behavior and interests, while dynamic segments adjust your targeting in real-time to focus on the most relevant audiences. By using these tools, you can increase the chances of reaching potential customers who are more likely to click on your ads and make purchases, thereby improving CTRs and new-to-brand orders. This approach helps to improve the efficiency of your campaign and align it better with your performance goals.