A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?

The correct answer is "Keywords are not relevant." An increase in ad clicks but few conversions typically indicates that while people are clicking on the ad, they are not finding what they expected or needed when they reach the product page, which is often a sign that the keywords driving those clicks are not closely aligned with the product being advertised. Irrelevant keywords can attract users who may not have the intent to purchase, leading to high traffic but low conversion rates. To address this, the advertiser should focus on refining the keyword list to ensure that only highly relevant and targeted terms are used, thereby improving the likelihood that users who click will also make a purchase. While keywords use match types or newly added keywords could contribute to the issue, the root cause is more likely the relevance of the keywords to the actual product.