An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?

Sponsored TV

Sponsored Display video ads

Sponsored Brands video ads


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An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?


Explanation: The correct answer is '**Sponsored Display video ads**.' Sponsored Display video ads are designed to help advertisers expand their reach across a variety of digital platforms, including Amazon Publisher Direct and IMDb.com, by displaying ads on both Amazon properties and third-party sites. These ads can be shown to relevant audiences based on their browsing behavior, interests, or past interactions with the brand, making them an ideal solution for reaching potential customers on external websites like IMDb. Sponsored Display video ads are flexible and can be targeted to both new and returning customers, helping to maximize exposure and drive engagement. In contrast, Sponsored TV and Sponsored Brands video ads focus more on specific ad placements and audience targeting within Amazon’s ecosystem and may not be as effective for cross-platform reach.

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