Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

Online Video ads, when paired with Display ads, can help increase their visibility across multiple placements

Online Video ads, when paired with Display ads, can help increase their impressions, meaning more shoppers are seeing their ads

Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand's products


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Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?


Explanation: The correct answer is **Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand's products**. When combining Online Video ads with Display ads, the two solutions complement each other by driving both awareness and deeper engagement with the brand's products. Online Video ads are highly effective at capturing attention and driving initial interest, especially in the consideration phase of the customer journey. Display ads, on the other hand, help reinforce this messaging across a wider range of placements. Together, they increase the likelihood that shoppers will visit the brand's detail pages, boosting the detail page view rate. This heightened engagement gives the brand a stronger presence in the minds of potential customers, encouraging them to explore the products further and consider making a purchase.

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