Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?

The correct answer is Sponsored Display video ads with a clear call-to-action that links directly to product detail pages. To improve immediate, short-term sales, Baixue would benefit from using Sponsored Display video ads, as these ads allow for direct targeting of shoppers with a clear, actionable call-to-action that leads them directly to product detail pages. This strategy ensures that the audience is not only engaged by the video content but is also prompted to take immediate action, such as viewing or purchasing the product. By linking directly to the product detail pages, Baixue can drive conversions more effectively, making this approach ideal for achieving short-term sales goals in conjunction with their ongoing Sponsored Products campaigns.