Which of the following features are provided in the cross-channel planner?

A holistic view of insights across all marketing channels

Audience sizes and insights to move customers along the shopping journey

A space to manage and optimize all ads across all channels


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Which of the following features are provided in the cross-channel planner?


Explanation: The Amazon Ads cross-channel planner is a tool that helps advertisers create complete media plans across different stages of the customer journey on Amazon.com. It covers various types of ads, including sponsored ads, display ads, online video, streaming TV, audio, and more. This tool lets advertisers reach customers at different touchpoints, from the awareness stage to conversion. The planner provides audience insights, estimated reach, and opportunities to guide customers through their shopping journey. It helps advertisers understand the budget needed to reach a specific portion of their audience at each stage and ensures their efforts reach new customers across different products or stages. Additionally, the cross-channel planner allows advertisers to test their strategies and adjust them based on fresh insights. It's available through the advertising console and Amazon DSP.

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