Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?

Display ads with OLV ads

Sponsored TV ads with Twitch premium ads

Display ads with Sponsored Display video


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Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?


Explanation: The correct answer is **Display ads with OLV ads**. To improve branded searches, Araceli should use a combination of Display ads and Online Video (OLV) ads. Display ads help increase brand visibility and reach a broad audience across various touchpoints, while Online Video ads are highly effective at engaging viewers and capturing their attention. By combining these two ad formats, Araceli can drive brand awareness and recognition, leading to more customers searching for their brand directly. The synergy between Display ads, which provide exposure, and OLV ads, which create deeper engagement, is particularly effective in prompting users to initiate branded searches, thereby improving the visibility and searchability of the brand.

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