Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

The correct answer is Focus on depth of keywords and ensure brand defense. For a Sponsored Brands video campaign focused on driving conversions, it is crucial to focus on the depth of keywords, meaning that Amy should target a wide range of specific and relevant keywords that directly align with the product offerings. This approach ensures that the campaign reaches users with high intent who are actively searching for products like the ones being advertised. Additionally, ensuring brand defense is equally important, as it protects the brand from competitors targeting the same keywords. By targeting both broad and specific keywords while safeguarding the brand, Amy can maximize the chances of reaching the right audience, improving the likelihood of conversion, and maintaining brand visibility in competitive search environments.