Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?

Location lift

Marketing Mix Models

Overlap reports


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Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?


Explanation: The correct answer is **Location lift**. Location lift is a third-party measurement solution that helps advertisers like Xiao assess the impact of their campaign on driving traffic to a specific location, such as the e-sports event they are promoting. By analyzing data from geographic regions, location lift can determine whether the campaign contributed to an increase in visitors or engagement in the targeted areas. This solution provides valuable insights into the effectiveness of location-based campaigns, allowing Xiao to understand how their Twitch ads influenced audience behavior and drove traffic to the event. It helps quantify the success of the campaign in terms of real-world actions, such as increased attendance or engagement in a particular geographic area.

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