Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?

Helps advertisers quantify how their Amazon Ads campaigns are driving upper and mid-funnel marketing objectives, such as awareness, purchase intent, and ad recall

Helps advertisers get insight into how their non-Amazon marketing channels perform on Amazon

Helps advertisers understand how their brand is perceived after viewing a video ad


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Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?


Explanation: The correct answer is **Helps advertisers quantify how their Amazon Ads campaigns are driving upper and mid-funnel marketing objectives, such as awareness, purchase intent, and ad recall**. Amazon Brand Lift is a valuable tool for measuring the effectiveness of video ads in achieving upper and mid-funnel marketing goals. It helps advertisers assess how their campaigns are influencing key metrics such as brand awareness, purchase intent, and ad recall, which are crucial for understanding how well the ads resonate with audiences. By using Brand Lift, advertisers can quantify the impact of their video ads on consumer perceptions and behaviors, allowing them to refine their strategies and optimize campaigns for better performance in driving engagement and eventual conversions.

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