Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?

Amazon audiences

Amazon Ad tag audience builder

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Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?


Explanation: The correct answer is **Amazon Ad tag audience builder**. The Amazon Ad tag audience builder is the best solution for creating custom audiences, as it allows Thelma to build specific audience segments based on data collected from their website. By integrating Amazon’s ad tags with the website, Thelma can gather detailed insights on how visitors interact with the site, including the products they view, their browsing behaviors, and their engagement with specific content. This aggregated data helps to build highly targeted and customized audiences, which can be used in the Online Video ads campaign to ensure that the right people are reached. This solution is especially useful for aligning audience creation with campaign objectives, driving more relevant and effective ad placements.

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