Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand's products. Which keyword match type will best help them reach their goal?

Broad match keywords to cast a wide net of impressions for shopping queries related to the brand's products

Negative targeting to remove irrelevant search terms

Exact match keywords for their brand and product names


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Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand’s products. Which keyword match type will best help them reach their goal?


Explanation: The correct answer is **Broad match keywords to cast a wide net of impressions for shopping queries related to the brand's products**. When the goal is to drive awareness for a brand's products, using broad match keywords is the most effective strategy. Broad match keywords allow the ad to appear in a wide range of relevant search queries, capturing a larger audience and increasing the visibility of the brand. This match type ensures that the ad reaches users who may be searching for related products, even if they are not using the exact brand or product names. By casting a broader net, Hans can introduce his brand to more potential customers, increasing brand awareness and engaging users at various stages of their shopping journey.

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