Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?

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Multi-touch attribution


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Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?


Explanation: The correct answer is **Multi-touch attribution**. Multi-touch attribution is the most suitable solution for Wyatt to understand the impact of having multiple touchpoints on their sales. This measurement approach tracks and assigns value to each interaction a customer has with the brand across various channels and touchpoints, from the first exposure to the final conversion. By using multi-touch attribution, Wyatt can gain insights into how different video ads and their respective touchpoints contributed to the overall sales, helping them assess the effectiveness of each part of their campaign. This solution allows for a more comprehensive view of the customer journey, highlighting which touchpoints had the greatest influence on driving conversions and improving campaign optimization.

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