Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?

Lookalike audiences of previous microphones

Audiences based on microphone purchases

Lifestyle audiences: musical equipment


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Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?


Explanation: The correct answer is **Audiences based on microphone purchases** because this audience combination directly targets consumers who have previously purchased microphones, making them the most relevant group for Paulo's campaign promoting a new mic stand designed for those specific products. By focusing on this audience, Paulo can effectively reach customers who are already familiar with the brand and have a demonstrated interest in their products, increasing the likelihood of engagement and conversions. In contrast, lookalike audiences of previous microphones would target similar individuals but may not directly focus on past purchasers, and lifestyle audiences related to musical equipment could be too broad to ensure relevance, making audiences based on microphone purchases the most effective choice for his campaign.

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