Answers: Amazon ads advanced retail certification assessment

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Which of the following is required for Amazon.com vendors to be eligible to offer Deals?

• They must have a 4-star average customer review rating.
• They must meet a projected customer demand threshold.
• They must have A+ Premium content on all their product detail pages.

Only vendors invited by Amazon.com are eligible to create Coupons for customers.

• True
• False

Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?

• Net Pure Product Margin
• Traffic
• Forecasting

Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?

• Promotions
• Deals
• Coupons

Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?

• Fulfillment fees
• Redemption fees
• No fees are included

Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?

• Use text fields—rather than embedding text in images
• Increase the product price to stay comptetative
• Obtain more five-star rated reviews

When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.

• True
• False

Jane is an author who sells her books on Amazon.com. Jane wants to run a Promotion but realizes she is unable to. Which of the following reasons is prohibiting Jane from running a Promotion?

• Jane must be invited by Amazon.com to run Promotions.
• Books are a restricted category for Promotions.
• Jane is considered a vendor and can’t run Promotions.

Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

• Amazon Ads API
• Amazon Brand Registry
• Selling Partner API

Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?

• Sponsored Products
• Sponsored Display
• Sponsored Brands

Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They’ve checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?

• Media impressions exceed the target threshold
• Mandatory attributes are present on the product detail page
• Miniumum number of product reviews are met

The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.

• True
• False

How can selling partners use A+ Content to help improve retail readiness?

• By embedding text in images to improve your visibility in search results.
• By use comparison tables to highlight features across your product line.
• By using the uncustomized A+ Content template to drive consistency across your Store.

Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.

• True
• False

What is the maximum amount of time a Prime exclusive discount can run for?

• 1 week
• 2 weeks
• 4 weeks

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Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?

• The Promotion must be for a parent ASIN.
• The Promotion must be for a product with at least 20 reviews.
• The Promotion must offer the lowest price for the product on Amazon.com.

What does the repeat purchase behavior report primarily focus on?

• Analyzing customer retention and repeat purchase patterns.
• Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
• Customer satisfaction and feedback regarding the product quality and overall shopping experience.

When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.

• True
• False

Which type of virtual bundle contains one or more components that cannot be purchased individually?

• Value bundles
• Customizable bundles
• Exclusive bundles

The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

• True
• False

In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.

• False
• True

Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill’s campaign be affected?

• The campaign will continue to deliver impressions.
• The entire campaign with stop.
• The campaign will switch to a product listing where you are the Featured Offer.

Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

• Conduct A/B tests with product listings to identify optimization opportunities.
• Test different pricing strategies to see which price maximizes purchases.
• Offer Subscribe & Save on eligible products to help increase customer loyalty.

Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?

• Amazon Vine
• Product Opportunity Explorer
• Amazon Live

Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

• Shopper engagement index
• Consideration index
• Purchase index

Which of the following statements about Amazon Stores is true?

• Amazon Stores are only discovered by customers who are actively searching for your brand.
• Amazon Stores allow selling partners to highlight their full catalog of products, including best sellers and the latest deals.
• Amazon Stores offer a standard look and feel to help drive customer satisfaction.

What does the awareness index within Brand Metrics measure?

• The number of products appearing on the Amazon.com discovery page after shoppers search with a query.
• The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
• The predictive size of the audience aware of your brand relative to your most comparable peers.

Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?

• Top search terms
• Repeat purchase behavior
• Search catalog performance

Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?

• Best Seller badge
• New Release badge
• Amazon’s Choice badge

Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?

• Social media promo codes
• Buy one get one promotions
• Price or percentage discounts

Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?

• By sponsoring Amazon Influencer livestreams that are produced by top influencers.
• By running Sponsored Products campaigns to help drive more product detail page views.
• By creating product bundles to feature in future livestreams.

How can a selling partner apply a product badge to their product listings?

• Selling partners must submit an application through Seller Central.
• Selling partners can add this feature when creating their product listing.
• Selling partners cannot apply product badges, they are automatically applied by Amazon.

When creating an Amazon Store, a dedicated URL is created for your brand.

• False
• True

All selling partners can offer Subscribe & Save discounts, regardless of account standing.

• False
• True

When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?

• To provide customer support
• To negotiate shipping fees
• To complete legal documents

Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?

• 7-Day Deals
• Top Deals
• Best Deals

How many global marketplaces does the Amazon store operate in?

• 15
• 22
• 20

Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.

• True
• False

What can Amazon Attribution help brands achieve?

• Use A/B tests to optimize your product detail pages and ensure your they meet the eligibility requirements for product badges.
• Understand which of the audiences you’re engaging with on Amazon.com are contributing to a majority of your sales.
• Identify which channels are most effectively and efficiently driving value for your business on Amazon.com.

Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?

• Traffic
• Sales
• Forecasting

Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?

• Brand Follow
• Amazon Brand Registry
• Stores

Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?

• Virtual Bundles
• Amazon Attribution
• Monthly Installments Program

When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.

• False
• True

Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

• True
• False

Which of the following criteria is a factor Amazon uses to choose the Featured Offer?

• Seller review count
• Seller fulfillment method
• Customer reach and impressions

Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.

• True
• False

Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?

• Amazon Voice
• Amazon Vine
• Amazon Today

Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?

• Product packaging and branding
• Local advertising strategies
• Taxes and regulations

What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?

• Basic A+ Content
• Premium A+ Content
• Brand Story Content

Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?

• Certified refurbished (renewed) products are ineligible for Coupons.
• Only vendors are allowed to offer Coupons.
• Coupons can’t be offered during holiday seasons.

Banner images should be used to show your products in use as well as highlight your brand logo.

• False
• True

What does an active Amazon.com selling partner need to do to participate in Prime Day?

• Opt-in to participate on their product detail page.
• Have products for sale on Amazon.com.
• Submit a form in Seller Central.

How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

• By analyzing customer reviews and feedback for product improvement opportunities.
• By monitoring competitor ad campaigns and adjusting ad placements accordingly.
• By targeting lower competition keywords and adding them to product listing titles and descriptions.

Which Deal type has the shortest offer run period?

• Best Deals
• Top Deals
• Lightning Deals

Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique’s ad be affected?

• The campaign will keep running but the product will show out of stock to customers.
• The visibility of just that product will automatically pause.
• The entire campaign will automatically pause.

An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.

• True
• False

Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?

• Brand Story Content
• Premium A+ Content
• Basic A+ Content

Which of the following metrics are included on the top search terms report?

• Repeat customer count
• Order units
• Conversion share

What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?

• Amazon metrics tool
• Amazon retail insight tools
• Amazon reporting tool

When is a Coupon considered redeemed by customers?

• After the Coupon code is used at checkout.
• When the purchase is complete with the clipped Coupon applied.
• As soon as the Coupon is clipped by customers.

Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?

• Sales
• Net Pure Product Margin
• Forecasting

How can the insights from the market basket analysis report be used to help increase basket size?

• By recommending products to discontinue.
• By identifying products to offer in virtual bundles.
• By suggesting products to offer promotions on.

Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.

• True
• False

Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

• A buy one get one promotion
• A social media promo
• A coupon

Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?

• A social media promo code
• A Lightning Deal
• A price discount

____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

• Amazon Brand Analytics
• Amazon Marketing Cloud
• Brand Metrics

Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?

• Amazon Ads API
• Amazon Retail API API
• Selling Partner API

Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?

• Build International Listings tool
• Currency Convertor
• Global Selling Tool

Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?

• Brand Follow
• Product Opportunity Explorer
• Mangage Your Experiments

Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.

• False
• True

Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

• Zhang can gain custom insights for their Amazon.com customers.
• Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
• Zhang can give exclusive discounts for their brand only to participants of Brand Follow.

In order to create an Amazon Store you must navigate to the ________.

• Advertising console
• Seller University
• Ad Solutions page

Where are Lightning Deals displayed?

• On the Today’s Deals page.
• On the top of the product detail page.
• As a badge on the product image.

Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?

• Amazon Attribution
• Amazon Retail Analytics
• Brand Metrics

Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?

• Top Deals
• Best Deals
• Lightning Deals

Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?

• It offers comprehensive data on your competitors’ marketing strategies and customer engagement.
• It enables you to track the performance of your advertising campaigns and measure their effectiveness.
• It provides insights into a breakdown of your sales using various customer categories.

How are fees charged to Amazon.com sellers when running a Lightning Deal?

• They are charged for each Lighting Deal that is submitted and successfully runs.
• They are charged a base merchandising fee that is a one-time flat cost.
• They are charged a per-unit funding fee which is determined by the seller.

Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?

• Virtual Bundles
• Subscribe & Save
• Monthly Installments Program

To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

• False
• True

Which of the following is the best example of an optimized title on a product detail page?

• Lip Scrub with Lavender
• Organique - Exfoliating Lip Scrub - Lavender, 8 fl oz
• 8 fl oz- Organique Soothing Lip Balm

Basic A+ Content includes which of the following attributes?

• A maximum of 7 modules per product detail page
• Desktop, tablet, and mobile optimization
• 12 module options comprising of text and images

Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?

• Having 15 or more reviews
• Selling items in new condition
• Having video content on all product detail pages

What does the click rate (CTR) on the search catalog performance dashboard include?

• The percentage of purchases to clicks for products originated from the search results page.
• The percentage of clicks to impressions for products originated from the search results page.
• The total number of product clicks or glance views that originated from the search results page.

Which metric can you find on the Amazon Retail Analytics traffic dashboard?

• The total number of stock units in Amazon fulfillment centers that is in sellable condition.
• The total number of views the product detail page receives, when a vendor is the featured seller.
• The estimated stock necessary to satisfy customer demand.

What insights can you access on the Amazon Retail Analytics inventory report?

• Sell through rate, unhealthy inventory cost, and ultra fast track rate.
• Net pure product margin, ordered revenue, and shipped units.
• Glance views, vendor confirmation rate, and probability levels.