Amazon Ads Advanced Retail Certification Assessment Answers

Become an expert in Amazon’s retail advertising strategies with our ultimate study guide! This file includes all the real exam questions, correct and verified answers, along with in-depth explanations to ensure you’re fully prepared for the Amazon Ads Advanced Retail Certification Assessment. Understand advanced retail concepts and strategies to elevate your advertising campaigns and achieve certification with confidence.

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Only vendors invited by Amazon.com are eligible to create Coupons for customers.

• False
• True

Explanation: The correct answer is False because Amazon allows both sellers and vendors to create Coupons for customers, and an invitation from Amazon is not required for this. While certain features or programs may be restricted to invited vendors, Coupons are accessible to any professional seller or vendor who meets the eligibility criteria set by Amazon. Sellers can create Coupons for their products through their Seller Central account, offering discounts to customers to help drive sales and attract new buyers. This promotional tool is designed to enhance visibility and increase customer engagement, and it is not limited to those invited by Amazon. Therefore, vendors do not need an invitation to use Coupons.

Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

• True
• False

Explanation: The correct answer is True because Amazon requires sellers to meet specific criteria in order to offer Deals, including being registered as a professional seller, having at least five seller feedback ratings per month, and maintaining an overall seller rating of 3.5 stars or higher. These requirements ensure that only sellers with a strong track record of customer satisfaction and a professional presence on the platform are eligible to run Deals. The professional seller status is necessary to access advanced selling tools, and the minimum feedback ratings and star rating indicate that the seller has a history of delivering a good customer experience. This helps Amazon maintain the quality of the Deals program and ensures that customers are presented with trustworthy sellers offering great value.

Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

• Amazon Ads API
• Amazon Brand Registry
• Selling Partner API

Explanation: The correct answer is Amazon Ads API because this tool allows advertisers and partners to programmatically manage various aspects of their advertising campaigns, including campaign planning, creative asset development, and advertising optimization. The Amazon Ads API provides a comprehensive set of tools for automating and optimizing ads, allowing advertisers to integrate their advertising efforts with other systems or workflows, and giving them full control over the management of their campaigns. This includes making adjustments to bidding strategies, targeting, creative assets, and performance tracking. In contrast, Amazon Brand Registry and Selling Partner API serve different purposes, with Brand Registry focusing on brand protection and Selling Partner API supporting retail and operational data management.

Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?

• Redemption fees
• No fees are included
• Fulfillment fees

Explanation: The correct answer is Redemption fees because when running Coupons on Amazon, selling partners are required to pay redemption fees, which are applied each time a customer redeems a coupon on a product. These fees are part of the total cost of running a Coupon promotion and are necessary to cover Amazon’s costs for processing and applying the discount to the product. Fulfillment fees, on the other hand, are typically related to the costs of storing, packing, and shipping products, which are separate from the costs associated with Coupons. The option “No fees are included” is incorrect because the redemption fees are a required cost, and therefore, there are fees associated with running Coupons on Amazon.

Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

• A coupon
• A social media promo
• A buy one get one promotion

Explanation: The correct answer is A buy one get one promotion because this type of promotional offering is ideal for Kitchen Smart to encourage customers to purchase complementary items together while also addressing surplus inventory. A Buy One Get One (BOGO) promotion incentivizes customers to buy additional products, often with a free or discounted item when they purchase a qualifying product. This helps Kitchen Smart move excess inventory by encouraging bulk or additional purchases, while also bundling complementary items that customers might find valuable. Unlike coupons or social media promos, which typically offer discounts or incentives on a single item or product category, a BOGO promotion effectively drives sales for multiple products, making it a perfect strategy for surplus inventory and cross-selling related items.

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Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

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Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?

• A social media promo code
• A price discount
• A Lightning Deal

Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.

• True
• False

What insights can you access on the Amazon Retail Analytics inventory report?

• Glance views, vendor confirmation rate, and probability levels.
• Net pure product margin, ordered revenue, and shipped units.
• Sell through rate, unhealthy inventory cost, and ultra fast track rate.

To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

• False
• True

Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?

• Traffic
• Sales
• Forecasting

Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?

• By sponsoring Amazon Influencer livestreams that are produced by top influencers.
• By creating product bundles to feature in future livestreams.
• By running Sponsored Products campaigns to help drive more product detail page views.

Which of the following criteria is a factor Amazon uses to choose the Featured Offer?

• Customer reach and impressions
• Seller fulfillment method
• Seller review count

Which type of virtual bundle contains one or more components that cannot be purchased individually?

• Value bundles
• Exclusive bundles
• Customizable bundles

How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

• By monitoring competitor ad campaigns and adjusting ad placements accordingly.
• By targeting lower competition keywords and adding them to product listing titles and descriptions.
• By analyzing customer reviews and feedback for product improvement opportunities.

How can the insights from the market basket analysis report be used to help increase basket size?

• By identifying products to offer in virtual bundles.
• By recommending products to discontinue.
• By suggesting products to offer promotions on.

Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?

• Top Deals
• Best Deals
• 7-Day Deals

Where are Lightning Deals displayed?

• As a badge on the product image.
• On the top of the product detail page.
• On the Today’s Deals page.

Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?

• Buy one get one promotions
• Social media promo codes
• Price or percentage discounts

What does the repeat purchase behavior report primarily focus on?

• Customer satisfaction and feedback regarding the product quality and overall shopping experience.
• Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
• Analyzing customer retention and repeat purchase patterns.

Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?

• Obtain more five-star rated reviews
• Use text fields—rather than embedding text in images
• Increase the product price to stay comptetative

Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?

• Search catalog performance
• Top search terms
• Repeat purchase behavior

Banner images should be used to show your products in use as well as highlight your brand logo.

• True
• False

Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?

• Net Pure Product Margin
• Traffic
• Forecasting

How can selling partners use A+ Content to help improve retail readiness?

• By embedding text in images to improve your visibility in search results.
• By using the uncustomized A+ Content template to drive consistency across your Store.
• By use comparison tables to highlight features across your product line.

Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?

• Monthly Installments Program
• Amazon Attribution
• Virtual Bundles

When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.

• False
• True

Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique’s ad be affected?

• The entire campaign will automatically pause.
• The campaign will keep running but the product will show out of stock to customers.
• The visibility of just that product will automatically pause.

All selling partners can offer Subscribe & Save discounts, regardless of account standing.

• True
• False

Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?

• Best Deals
• Lightning Deals
• Top Deals

What does the awareness index within Brand Metrics measure?

• The predictive size of the audience aware of your brand relative to your most comparable peers.
• The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
• The number of products appearing on the Amazon.com discovery page after shoppers search with a query.

Which of the following metrics are included on the top search terms report?

• Repeat customer count
• Order units
• Conversion share

In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.

• True
• False

____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

• Amazon Marketing Cloud
• Brand Metrics
• Amazon Brand Analytics

Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.

• False
• True

Which of the following is the best example of an optimized title on a product detail page?

• Lip Scrub with Lavender
• Organique - Exfoliating Lip Scrub - Lavender, 8 fl oz
• 8 fl oz- Organique Soothing Lip Balm

Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?

• Product packaging and branding
• Local advertising strategies
• Taxes and regulations

Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?

• Amazon Live
• Posts
• Amazon Stores

When is a Coupon considered redeemed by customers?

• When the purchase is complete with the clipped Coupon applied.
• As soon as the Coupon is clipped by customers.
• After the Coupon code is used at checkout.

Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.

• False
• True

Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

• Offer Subscribe & Save on eligible products to help increase customer loyalty.
• Test different pricing strategies to see which price maximizes purchases.
• Conduct A/B tests with product listings to identify optimization opportunities.

How can a selling partner apply a product badge to their product listings?

• Selling partners can add this feature when creating their product listing.
• Selling partners must submit an application through Seller Central.
• Selling partners cannot apply product badges, they are automatically applied by Amazon.

In order to create an Amazon Store you must navigate to the ________.

• Ad Solutions page
• Advertising console
• Seller University

What can Amazon Attribution help brands achieve?

• Identify which channels are most effectively and efficiently driving value for your business on Amazon.com.
• Understand which of the audiences you’re engaging with on Amazon.com are contributing to a majority of your sales.
• Use A/B tests to optimize your product detail pages and ensure your they meet the eligibility requirements for product badges.

What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?

• Basic A+ Content
• Brand Story Content
• Premium A+ Content

When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.

• False
• True

Basic A+ Content includes which of the following attributes?

• 12 module options comprising of text and images
• A maximum of 7 modules per product detail page
• Desktop, tablet, and mobile optimization

Jane is an author who sells her books on Amazon.com. Jane wants to run a Promotion but realizes she is unable to. Which of the following reasons is prohibiting Jane from running a Promotion?

• Books are a restricted category for Promotions.
• Jane is considered a vendor and can’t run Promotions.
• Jane must be invited by Amazon.com to run Promotions.

Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?

• Amazon Ads API
• Amazon Retail API API
• Selling Partner API

How many global marketplaces does the Amazon store operate in?

• 20
• 22
• 15

What is the maximum amount of time a Prime exclusive discount can run for?

• 2 weeks
• 4 weeks
• 1 week

Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?

• Amazon Attribution
• Brand Metrics
• Amazon Retail Analytics

What does an active Amazon.com selling partner need to do to participate in Prime Day?

• Have products for sale on Amazon.com.
• Opt-in to participate on their product detail page.
• Submit a form in Seller Central.

Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?

• The Promotion must offer the lowest price for the product on Amazon.com.
• The Promotion must be for a parent ASIN.
• The Promotion must be for a product with at least 20 reviews.

Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?

• Mangage Your Experiments
• Product Opportunity Explorer
• Brand Follow

Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?

• Amazon Vine
• Amazon Voice
• Amazon Today

Which metric can you find on the Amazon Retail Analytics traffic dashboard?

• The estimated stock necessary to satisfy customer demand.
• The total number of views the product detail page receives, when a vendor is the featured seller.
• The total number of stock units in Amazon fulfillment centers that is in sellable condition.

Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?

• It enables you to track the performance of your advertising campaigns and measure their effectiveness.
• It offers comprehensive data on your competitors’ marketing strategies and customer engagement.
• It provides insights into a breakdown of your sales using various customer categories.

Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?

• Brand Story Content
• Basic A+ Content
• Premium A+ Content

Which of the following statements about Amazon Stores is true?

• Amazon Stores are only discovered by customers who are actively searching for your brand.
• Amazon Stores allow selling partners to highlight their full catalog of products, including best sellers and the latest deals.
• Amazon Stores offer a standard look and feel to help drive customer satisfaction.

Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.

• True
• False

Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?

• Coupons can’t be offered during holiday seasons.
• Certified refurbished (renewed) products are ineligible for Coupons.
• Only vendors are allowed to offer Coupons.

Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

• Shopper engagement index
• Consideration index
• Purchase index

Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?

• Currency Convertor
• Build International Listings tool
• Global Selling Tool

Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?

• Net Pure Product Margin
• Forecasting
• Sales

How are fees charged to Amazon.com sellers when running a Lightning Deal?

• They are charged a base merchandising fee that is a one-time flat cost.
• They are charged a per-unit funding fee which is determined by the seller.
• They are charged for each Lighting Deal that is submitted and successfully runs.

Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They’ve checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?

• Miniumum number of product reviews are met
• Mandatory attributes are present on the product detail page
• Media impressions exceed the target threshold

When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?

• To negotiate shipping fees
• To complete legal documents
• To provide customer support

Which of the following is required for Amazon.com vendors to be eligible to offer Deals?

• They must have A+ Premium content on all their product detail pages.
• They must have a 4-star average customer review rating.
• They must meet a projected customer demand threshold.

When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.

• False
• True

Which Deal type has the shortest offer run period?

• Top Deals
• Lightning Deals
• Best Deals

Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.

• True
• False

What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?

• Amazon metrics tool
• Amazon retail insight tools
• Amazon reporting tool

Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill’s campaign be affected?

• The campaign will continue to deliver impressions.
• The entire campaign with stop.
• The campaign will switch to a product listing where you are the Featured Offer.

Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?

• Having 15 or more reviews
• Selling items in new condition
• Having video content on all product detail pages

What does the click rate (CTR) on the search catalog performance dashboard include?

• The percentage of purchases to clicks for products originated from the search results page.
• The percentage of clicks to impressions for products originated from the search results page.
• The total number of product clicks or glance views that originated from the search results page.

The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

• True
• False

The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.

• True
• False

Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?

• Sponsored Products
• Sponsored Display
• Sponsored Brands

When creating an Amazon Store, a dedicated URL is created for your brand.

• False
• True

Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?

• Promotions
• Deals
• Coupons

Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

• Zhang can gain custom insights for their Amazon.com customers.
• Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
• Zhang can give exclusive discounts for their brand only to participants of Brand Follow.

Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?

• Brand Follow
• Amazon Brand Registry
• Stores

An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.

• False
• True

Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?

• Monthly Installments Program
• Subscribe & Save
• Virtual Bundles

Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?

• Amazon’s Choice badge
• New Release badge
• Best Seller badge

Which of the following could be considered a challenge when launching a new product?

• You must buy multiple UPC codes
• You must wait for Amazon.com to approve your launch
• Your product doesn’t have any reviews

Only vendors invited by Amazon.com are eligible to create Coupons for customers.

• False
• True

Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

• True
• False

Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

• Amazon Ads API
• Amazon Brand Registry
• Selling Partner API

Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?

• Redemption fees
• No fees are included
• Fulfillment fees

Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

• A coupon
• A social media promo
• A buy one get one promotion

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