Exam answers amazon ads foundations certification assessment [ updated]

Unlock your path to success with our exclusive download of the Amazon Ads Foundations Certification Assessment file! This comprehensive resource is designed to equip you with everything you need to ace your certification exam. Inside, you’ll find actual exam questions, 100% verified answers, and detailed explanations crafted by industry experts to deepen your understanding of Amazon Ads. Get certified in minutes.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Download the exam answers and get certified in just a few minutes. Amazon Ads Foundations Certification Assessment. The file includes:

All possible exam questions
100% correct and verified answers
Expert-written explanations
Instant, secure download
Lifetime free updates

Download now - Complete Answer Key

The Amazon Ads Foundations Certification Assessment is an essential credential for digital marketers and advertisers looking to deepen their understanding of Amazon’s advertising ecosystem. This certification program covers the fundamentals of Amazon Ads, providing participants with the knowledge and skills needed to effectively create, manage, and optimize advertising campaigns on one of the world’s largest e-commerce platforms. By completing this assessment, individuals will gain insights into key advertising concepts, including campaign structure, targeting strategies, and performance measurement, which are crucial for driving successful advertising outcomes on Amazon.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Achieving the Amazon Ads Foundations Certification not only enhances your expertise but also demonstrates your commitment to leveraging Amazon’s advertising solutions to meet business goals. With this certification, you join a community of knowledgeable professionals who are equipped to navigate the complexities of digital advertising within the Amazon marketplace. Whether you’re a seasoned marketer looking to expand your skill set or a newcomer eager to establish a solid foundation in Amazon Ads, this certification serves as a valuable asset, empowering you to create impactful advertising strategies and drive growth for your brand.

Get familiar with certification exam questions - Amazon Ads Foundations Certification Assessment

Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?

Demographic
In-market
Lifestyle

Explanation: The correct answer is In-market because this audience specifically targets consumers who have recently shown interest in or engaged with products within a particular category or sub-category, indicating their readiness to make a purchase. In contrast, demographic audiences focus on characteristics like age and gender, while lifestyle audiences consider broader interests and behaviors, making them less directly related to recent shopping intent.

Audiences based on shopping interactions are built from which of the following shopping interactions?

Keyword search
Browsing
Add to cart

Explanation: The correct answer is Browsing because audiences based on shopping interactions are primarily formed from users who have engaged in browsing behavior, indicating their interest in exploring products or categories without necessarily taking immediate action, such as adding items to their cart. While keyword search and “add to cart” actions are important, browsing specifically captures a wider range of potential shoppers who are actively considering their options, making it a key interaction for building relevant audience segments.

Which of the following is a pre-built standard audience type available with Amazon Ads?

Demographic audiences
Lookalike audiences
Advertiser hashed audiences

Explanation: The correct answer is Demographic audiences because this audience type is a pre-built standard option available within Amazon Ads, allowing advertisers to target users based on specific demographic characteristics such as age, gender, and household income. This facilitates more tailored advertising strategies aimed at reaching particular consumer segments. In contrast, lookalike audiences and advertiser hashed audiences require additional setup or customization, making them less readily accessible as standard options within the Amazon Ads platform.

Parents between the age of 30-35 is an example of which type of audience?

Lifestyle
Demographic
In-market

Explanation: The correct answer is Demographic because “Parents between the age of 30-35” represents a specific segment defined by measurable characteristics such as age and parental status. Demographic audiences focus on traits like age, gender, income level, and family composition, allowing advertisers to target their messaging effectively. In contrast, lifestyle audiences consider broader interests and behaviors, while in-market audiences are based on shopping intent, making “Demographic” the most fitting category for this example.

Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?

In-market
Demographic
Lifestyle

Explanation: The correct answer is Demographic because using demographic audience data allows Li to analyze product views based on specific geographical locations, as well as other measurable characteristics such as age, gender, and income level. This audience type enables advertisers to segment their analysis effectively and understand how different groups in various regions interact with their products. In contrast, in-market audiences focus on consumers actively looking to purchase, while lifestyle audiences consider broader interests and behaviors, making demographic data the most appropriate choice for Li’s comparison of product views across locations.

Advertisers can use impressions as a metric to indicate success towards your conversion goals.

False
True

Awareness
Loyalty
Consideration

Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.

True
False

Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.

False
True

Amazon Brand Lift
Omnichannel Metrics
Amazon Attribution

The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?

Brand Lift
Offline Sales Lift
Marketing Mix Models (MMM)

What type of study measures relative impact of different sources of advertising over time?

Brand reach
Marketing Mix Models (MMM)
Mobile Measurement Partners (MMPs)

What is the primary objective of awareness goals in ad campaigns?

Drive sales immediately
Expand audience and brand discovery
Convert potential customers into repeat buyers

Which of the following campaign actions describes an advertiser with a conversion business goal?

Running an incentive to have customers subscribe to a monthly product box
Driving traffic from a product view campaign directly to the product checkout page
Exposing a product to more potential customers through social media

The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.

Consideration
Loyalty
Conversion

What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?

Limited time discounts
Customer testimonials
Interactive surveys

What is the objective of ensuring that your brand is the first choice for customers?

To drive immediate sales
To expand brand awareness and recognition
To convert customers into loyal advocates

Detail page views and product review page views are measured at which stage of the customer shopping journey?

Consideration
Loyalty
Awareness

Why do advertisers set loyalty goals?

To steal market share from their competitors.
To drive repeat purchases and increase the lifetime value of customers.
To ensure that shoppers are loyal and make a significant purchase from their brand

Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?

New-to-brand metrics
Reach and frequency metrics
Success metrics

What type of ads are delivered through Amazon Music?

Device ads
Audio ads
Display adsk

Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?

Sponsored Display
Sponsored Brands
Sponsored TV

Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?

Freevee
Twitch
IMDb

______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.

Advertiser Audiences
Media Planning
Amazon Attribution

Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?

Custom ads
Sponsored Brands
Video ads

Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?

Amazon Brand Lift
Amazon Marketing Cloud
Omnichannel Metrics

Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?

Advertiser hashed audiences
Lookalike audiences
Amazon Ads Tag

An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?

Use lookalike audiences to mimic past auto purchasers
Use overlapping audiences to reach shoppers who are in market for a car
Use demographic audiences to reach shoppers that have children

Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?

Audiences from keyword searches
Audiences from purchases
Audiences from product detail page views

False
True

Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.

False
True

Which of the following describes audience insights?

An audience solution that provides the composition and shopping interactions of your brand’s audience on Amazon.com
An audience solution in report format that provides shopping activity for products on Amazon.com before, during, and after a campaign
An audience solution that helps brands to build their own audiences on Amazon.com

An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?

Timing insights
Purchase insights
Demographic insights

Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?

Streaming TV studio
Amazon Ads production and editing services
Amazon Video Builder

Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.

False
True

_______ is a tool that uses generative models and an advertiser’s product information to create unique brand-themed product images in seconds.

Streaming TV studio
Image generation
Responsive eCommerce creatives (REC)

What is the primary purpose of Sponsored Brands?

To help drive brand discovery among customers
To increase website traffic for third-party sellers
To promote individual product listings within search results

What are Sponsored Products?

Promotional emails that are sent to Amazon Prime members
Product listings that appear in the Amazon store and select premium apps and websites
Advertisements that are displayed on external websites

What distinguishes Sponsored Brands ads from Sponsored Products ads?

Sponsored Brands offer discounts and coupons while Sponsored Products do not
Sponsored Brands appear at the top of shopping results while Sponsored Products appear within shopping results
Sponsored Brands showcase a collection of products while Sponsored Products promote individual listings

Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?

Amazon Publisher Directs
Amazon Prime Video
Twitch

Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?

Amazon Live
Amazon Publisher Direct
Amazon Posts

Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?

Device ads
Sponsored Products
Sponsored TV

Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?

Amazon Music audio ads
Twitch streaming ads
Kindle device ads

______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.

Freevee
Sponsored Products
Brand Stores

Which of the following describes a small and medium-sized business type of advertiser?

A global beverage company who advertises with Amazon Ads
An Amazon Ads seller of pet supply products
A marketing freelancer offering campaign management services

Which of the following describes a partner type of advertiser?

The owner of a local pet store
A global corporate beverage company who advertises with Amazon Ads
A marketing freelancer offering campaign optimization services

Custom ads are served on Amazon DSP.

False
True

The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.

Brand Innovation Lab
Cross-channel planner
Audience planning tool

Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

In-market audiences
Lookalike audiences
Demographic audiences

What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?

To enhance product visibility
To gain insight on their brand’s audiences
To expand market reach

Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?

Prime Video
Amazon Live
Brand Innovation Lab

Which of the following is a measurement and analytics advertising solution?

Amazon DSP
Brand Innovation Lab
Amazon Attribution

Which of the following campaign actions describes an advertiser with an awareness business goal?

Launching a new social media campaign with new seasonal products
Creating a new web banner to gain more views on their landing page
Running an incentive to have customers subscribe to a monthly product box

Which of the following describes an advertiser strategy with a loyalty business goal?

Creating a new web banner to gain more views on their landing page
Exposing a product to more potential customers through social media
Running an incentive to have customers subscribe to a monthly product box

Which third-party measurement solutions can identify purchase lifts not on Amazon.com?

Mobile Measurement Partners (MMPs)
Location Lift
Offline Sales Lift

What is the value proposition of the Site Visitation third-party measurement solution?

Estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics
Measure the impact on driving customer visits to the brand site
Identify how much exposure to an ad campaign moved a customer to a particular advertiser location

Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?

Reach and frequency metrics
New-to-brand metrics
Success metrics

Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?

Amazon Brand Lift
Amazon Marketing Cloud
Omnichannel Metrics

Amazon Attribution
Amazon Shopper Panel
Amazon Marketing Cloud

______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.

Audience planning tool
Amazon DSP
Campaign manager

What is the primary purpose of Amazon Ads measurement solutions?

To analyze ad performance
To increase ad spend
To generate product reviews

Consideration
Loyalty
Awareness

Which of the following describes an enterprise type of advertiser?

An Amazon Ads seller of pet supply product
A marketing freelancer offering campaign management services
A global beverage company who advertises with Amazon Ads

Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?

Small and medium-sized business
Partner
Enterprise

Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?

Amazon Music
Amazon Prime Video
Amazon Publisher Direct

Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.

True
False

Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.

Brand Stores
Sponsored Brands
Amazon Shopping Panel

Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.

True
False

Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.

Sponsored Products
Sponsored Display
Sponsored Brands

Which ad type is suited for promoting a single product with a customizable message?

Sponsored Products
Sponsored TV
Sponsored Brands

Overlap reports help advertisers to see overlap of audiences across their brand portfolio.

True
False

Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?

Timing insights
Retail insights
Demographic insights

What do lifestyle audiences help advertisers to do?

Reach audiences that viewed specific product detail pages
Reach audiences that recently viewed categories or sub-categories
Reach audiences that demonstrate shopping interactions reflective of broad interests’ groups

_______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.

Demographic
In-market
Lifestyle

Accent Athletics would like to run a campaign for “coffee lovers”. Which audience type can they use to reach their ideal audience?

Demographic audience
In-market audience
Lifestyle audience

Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?

Amazon audiences
Lookalike audiences
Demographic audiences

Which of the following features are provided in the cross-channel planner?

A holistic view of insights across all marketing channels
Audience sizes and insights to move customers along the shopping journey
A space to manage and optimize all ads across all channels

______ refers to the knowledge, perception, and familiarity shoppers have of a brand.

Drive traffic
Brand reach
Brand awareness

AMC is currently available for which of the following ad types?

Device ads
Sponsored ads
Custom ads

Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?

Amazon Brand Lift
Amazon Marketing Cloud
Amazon Attribution

Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?

Amazon Live
Twitch
Brand Stores

Which of the following is a channel available for ad placement of Amazon Ads?

Twitch
Amazon Ads API
Amazon DSP

Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?

Sponsored Products
Sponsored Brands
Sponsored Display

______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.

Prime Video
Sponsored TV
Sponsored Display

Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?

Partner
Enterprise
Small and medium-sized business

Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?

Small and medium-sized business
Partner
Enterprise

Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?

Demographic insights
Timing insights
Purchase frequency insights

Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.

True
False

Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?

In-market
Demographic
Lifestyle

Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?

Advertiser hashed audiences
Past purchase audiences
Audiences by keyword search

Lookalike audiences of previous microphones
Audiences based on microphone purchases
Lifestyle audiences: musical equipment

Where do Sponsored Brands ads primarily show up?

Within Amazon.com shopping results
On social media platforms
In customers’ email inboxes

Which customer shopping journey stage is associated with boosting brand sales and growing business sales?

Loyalty
Awareness
Conversion

Which of the following is a benefit of advertising with Amazon Ads?

A customizable budget
Gaining insights on your competition
Access to exclusive vendors

A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.

True
False

______ helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.

Seller Central
Amazon managed services
Advertising console

The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.

Conversions API transfer
Customer Data Platform transfer
Data Management Platform transfer

The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.

Conversions API transfer
Customer Data Platform transfer
Data Management Platform transfer

Which of the following is a benefit of Amazon Marketing Cloud (AMC)?

Advertisers can import third party insights to compare products
Advertisers can pull reports to measure campaigns across multiple ad products
Advertisers can get reports with pre-aggregated metrics

______ help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.

First-party measurement
Third-party measurement
Brand Metrics

Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?

Advertising console
Seller Central
Amazon DSP

Taking action online to visit a product page or some other destination reflects which of the following advertising goals?

Reaching more customers
Building brand awareness
Driving traffic

Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?

Offline Sales Lift
Location Visit Lift
Brand Lift

During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?

Consideration goals
Loyalty goals
Awareness goals

_______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.

Custom
Standard
Advertiser

The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.

Amazon Attribution
Omnichannel Metrics
Amazon Brand Lift

Omnichannel Metrics
Amazon Brand Lift
Amazon Attribution

______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.

Amazon Brand Lift
Amazon Marketing Cloud
Amazon Attribution

Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?

Responsive eCommerce creatives (REC)
Brand Innovation Lab
Image generation

Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?

Streaming TV studio
Amazon Video Builder
Brand Innovation Lab

Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?

Media Planning
Amazon Brand Lift
Advertiser Audiences

Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?

Advertiser audiences
Overlapping audiences
In-market audiences

Which of the following ad types would be used on IMDb?

Sponsored Display
Sponsored Products
Sponsored TV

Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?

Requesting feedback through a post-purchase survey
Featuring the customer in a social media testimonial
Sending a personalized thank you email with a discount

When advertising, how do loyalty-based objectives differ from consideration-based objectives?

Loyalty-based objectives help to reach new customers
Loyalty-based objectives educate customers about the brand
Loyalty-based objectives engages existing customers to become repeat buyers

Brand awareness
Consideration
Loyalty

Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?

Advertiser audiences
Audience planning tool
Amazon audiences

Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.

False
True

Metrics in the ______ stage help advertisers understand how their ads are driving customers to find out more information about their product.

Consideration
Loyalty
Awareness

You have used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?

Consideration goals
Awareness goals
Loyalty goals

Which of the following advertising solutions compares brand-specific insights with existing market research?

Audience insights
Amazon Brand Lift
Amazon Attribution

Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

True
False

Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.

True
False

_______ is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.

Image generation
Brand Innovation Lab
Responsive eCommerce creatives (REC)

A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?

Purchase frequency insights
Demographic insights
Timing insights

Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?

Video ads
Audio ads
Sponsored ads

_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.

Amazon Brand Lift
Amazon Attribution
Omnichannel Metrics

Which of the following describes overlap reports?

Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign
Reports that help advertisers to see other audiences that their primary audience is also a part of
Reports that help advertisers to understand the time of day that their audience engages with their advertisements

Awareness
Conversion
Consideration

Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.

True
False

Consideration
Loyalty
Conversion

Which of the following examples would be an outcome of a loyalty-based advertising goal?

A customer returning to buy more items
A customer using a discount code
A customer visiting the company website

The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.

Awareness
Loyalty
Conversion

What insights can advertisers gain from utilizing planning solutions and tools?

Customer preferences and behaviors
Supply chain management data
Competitor audience size

A metric recommended for measuring loyalty goals is:

Repeat purchases
Video completions
Add to cart

Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.

True
False

Which of the following ad types would be used in Whole Foods?

Display ads
Video ads
Audio ads

How do Amazon Ads measurement solutions help advertisers?

By increasing purchases and reviews
By providing insights into ad effectiveness
By calculating shipping costs

Which of the following is a brand shopping experience channel available for ad placement?

Twitch
Brand Stores
Amazon Prime Video

______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.

Viewability
Reach and frequency
New-to-brand

Which of the following is an Amazon Ads technology advertising tool?

Amazon DSP
Amazon Kindle
Omnichannel Metrics

Amazon Ads is available exclusively to advertisers in industries that involve retail sales.

True
False

Kitchen Smart wants to understand how their Amazon Ads campaigns impacts traffic on their website. Which measurement solution can they use to gain this insight?

Brand Lift
Site Visitation
Location Visit Lift

The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.

True
False

Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?

Mobile Measurement Partners (MMPs)
Offline Sales Lift
Marketing Mix Models (MMM)

The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.

False
True

Which of the following describes the customers most likely to encounter Sponsored Display ads?

Customers leaving product reviews on listings in the Amazon store
Customers shopping at store locations
Customers who have abandoned their shopping carts

Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.

False
True

Exam Answers: Amazon Ads Foundations Certification Assessment [Updated]