Amazon dsp certification exam answers

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Why should an advertiser upload all creative asset sizes that are available during campaign set up?

To maximize viewability
To increase the campaign’s reach
To reduce time needed to set-up the campaign
To be able to optimize to the ones performing best

Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.

Demographic audiences
Life event audiences
In-market audiences
Lifestyle audiences

To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?

Custom report – Dimension: Campaign
Custom report – Dimension: Inventory
Custom report – Dimension: Product
Custom report – Dimension: ASIN

Which of the following statements about private marketplaces (PMPs) are true?

PMPs extend the benefits of programmatic to specific publisher buys.
PMPs leverage Amazon’s header-bidding integrations.
PMPs allow advertisers broader access to third-party supply.
PMPs are invitation-only marketplaces.

Which of the following call to action (CTA) is most likely to be compliant with Amazon’s creative acceptance policies?

Hurry while supplies last
UNMISSABLE SUMMER DEALS!
Upgrade today
Shop now!

Which advertising method may involve real-time bidding?

Programmatic advertising
Direct advertising

Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with Amazon DSP?

No
Yes

Which of the below are best practices when setting up Amazon DSP campaigns?

Break out your campaign’s line items by device type, audience and supply type, Amazon O&O, and third-party sites and apps.
Set up cross-device campaigns to engage with your intended audiences on sites, apps, and devices.
Based on an audience’s size and its relevance to your brand, you can either organize bids in a tiered structure or increase bids on the highest-performing and most-relevant audiences.

Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?

LS - Sports Fans
LS - Drama Movie Interest
LS - Music, Movies, TV Fans
LS - Parents with Children in Household

Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

Super Power Batteries last twice as long as the leading brand
Super Power Batteries last twice as long as the leading brand Independent Example Lab test, May 2022

Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?

Amazon DSP is only available in a self-service model.

True
False

Which supply option consists of exclusive inventory available through Amazon DSP?

Amazon Publisher Services
Third-party exchanges
Amazon O&O properties
Private marketplaces (PMPs)

In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.

False
True

Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

Link out campaign
Link in campaign

Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

Shoppers are not moving from the advocacy to loyalty stage.
Shoppers are not moving from the purchase to advocacy stage.
Shoppers are not moving from the consideration to purchase stage.
Shoppers are not moving from the awareness to consideration stage.

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Martina should only leverage automatic optimization.
Martina should leverage automatic and manual optimization strategies.
Martina should only leverage manual optimization tactics.
Martina does not need to employ any optimization strategies.

For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

Programmatic advertising
Direct advertising

What method(s) of optimization does Amazon DSP offer?

Neither of these
Manual optimizations
Automatic optimizations

At which point during the campaign management timeline should an advertiser use manual optimization levers?

After reviewing campaign insights
Immediately after setting up the campaign
Before pulling downloadable reports
Before setting up the campaign

Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?

Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
Amazon DSP only offers manual optimization.

Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?

Advertisers of a product under a category that Amazon does not offer
Advertisers of a service that Amazon does not offer
Advertisers of brands that sell goods/services on Amazon
Any advertiser

When should an advertiser care most about brand halo metrics?

An advertiser never needs to review brand halo metrics.
When reviewing a campaign’s performance toward a purchase goal.
When reviewing a campaign’s performance toward an awareness goal.
When reviewing a campaign’s performance toward a consideration goal.

Display ad homepage restricts the following items from display on the homepage

None of these
Weight loss
Both weight loss and firearms
Firearms

Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?

Standard audiences
Channel-based audiences
Custom audiences
None of these

Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

Add to cart
Impressions served
Click-through rate
Brand halo

Which of the following audiences can be reached using Amazon DSP?

Amazon audiences
Advertiser audiences from a DMP
Advertiser audiences from a pixel
Advertiser hashed audiences

PMP allows you access to direct deals with publishers.

False
True

Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

Select only Amazon O&O properties
Select all supply options
Select only auctioned supply
Select only non-auctioned supply

What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon’s ad policies?

50+ reviews and a 4.0+ star rating
30+ reviews and a 4.5+ star rating
15+ reviews and a 3.5+ star rating
5+ reviews and a 3.5+ star rating

Select all that apply. Ad copy and legibility must be:

Accurate
Grammatically correct
Professional
Clear

Third-party exchanges rely on which buying method?

Fixed auction
Private auction
Open auction

Auction buying is unguaranteed buying.

True
False

How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

7 days
60 days
30 days
14 days

There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

July 22nd non-viewable video ad
July 29th viewable video ad
August 5th purchase
July 15th viewable display ad

What does Amazon strive for through its ad policies? (Select 2)

Ensure ads drive purchases with every click
Ensure customer experience is relevant and enjoyable
Allow advertisers to effectively communicate their message
Ensure ads are seen by a broad audience

A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

GreenTree-BTF met both campaign goals
GreenTree mobile met both campaign goals
GreenTree video met the CPM goal but did not meet the ROAS goal.
GreenTree -ATF did not meet the ROAS goal.

Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?

Amazon Ads enables you to create brand-based audiences around which of the following behavior types?

Similar brand views
Brand purchases
Brand views
All of these

Which of the following is NOT a true statement?

Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
The buying process for programmatic advertising is automated.
The majority of programmatic ads are purchased using a CPM or dCPM model.
Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.

Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

Shop now
Click here

Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.

False
True

Which pricing model allows advertisers to set a price range for any single impression?

dCPM
CPC
CPM

Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

The performance metrics shown in the custom report cannot be customized.

True
False

Which of the following ad copy examples is compliant with Amazon Ads guidelines and acceptance policies for pricing and savings?

Get 100 free coffee capsules today!!
None of these are compliant
Get 100 free coffee capsules when you purchase a Kitchen Smart coffee machine at Amazon.com.**Offer available from 03/25/23 to 04/25/23
Get 100 free coffee capsules today purchase 50 coffee capsules

Amazon DSP ads cannot contain imagery or text that mimics or alters Amazon’s branding or logo.

True
False

Which type of Amazon audience segment should you use when trying to drive sales of a new product?

In-market audiences
Life event audiences
Lifestyle audiences
Interest-based audiences

Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

Decrease frequency cap on that line item to serve less impressions.
Maintain bids and frequency caps.
Shift budget from that line item to higher performing line items.
Increase frequency cap on that line item to serve more impressions.

Which of the following describes Amazon Publisher Services (APS)? (Select 2)

Invitation-only marketplace allowing select buyers to bid on impressions
Amazon’s marketplace of directly integrated sites and apps
Exclusive supply sources available in Amazon DSP
Code is placed directly on participating websites and apps

Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

LS - Sci-fi Interest
LS - Parents with Children in Household
IM - Exercise & Fitness Apparel
LS - Music, Movies, TV Fans

Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)

Select any unchecked supply sources
Decrease bids
Relax the viewability setting
Decrease frequency caps

Which of the following are variables that may affect campaign performance?

Poor customer reviews
all of these
Prime Day
Out-of-stock issues

Which KPIs are associated with an awareness goal? (Select 3)

Brand lift
Return on ad spend (ROAS)
Detail page view rate (DPVR)
Click-through rate (CTR)

Supply via private marketplaces (PMPs) is only available to Amazon DSP managed service users.

True
False

Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?

All of these
Brand views
Searches
Product purchases

Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

Custom report – Dimension: Inventory
Custom report – Dimension: Campaign
Custom report – Dimension: Audience

Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?

Amazon Publisher Services (APS)
PMP private auction
PMP preferred deal
Open exchange

Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?

You can delete a line item that has ended.
You can delete a line item as long as it has not yet started spending.
You can delete line items that are live.

When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

Link out customer flow
Link in customer flow

Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

True
False

Which of the following metrics are non-ad-attributed?

Add to cart
Retail insights
Detail page view
Purchase

Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

Increase bids and frequency caps on these line items
Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items
No action should be taken
Shift budget away from these line items to lower performing/delivering line items

Which of the following describes the viewability standard used by Amazon DSP?

10% of pixels in view for at least 2 seconds
100% of pixels in view for at least 1 second
50% of pixels in view for at least 3 seconds
50% of pixels in view for at least 1 second

If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?

AAP – Mobile App
Standard display
Video
Amazon Ads mobile display

An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?

Bulk edit → Targeting → Audiences → Remove audiences
Bulk edit → Targeting → Audiences → Add audiences
Bulk edit → Targeting → Audiences → Exclude audiences
Bulk edit → Targeting → Domain → Exclude existing targeting

IMDb is an example of which type of supply source?

Amazon O&O properties
Amazon Publisher Services (APS)
Third-party exchanges
Private marketplaces (PMPs)

Which of the below explains Amazon DSP’s order copying capabilities:

You cannot copy orders with line items and creatives.
You cannot copy line items with creatives.
You can copy both orders and line items with or without creatives.
You can copy orders, but not line items.

Which of the following scenarios are true for campaign management features in Amazon DSP?

In the event that you’d like to duplicate specific line items within an existing campaign, you can copy individual line items.
You are able to copy campaigns across advertisers.
When setting up a new campaign, you can duplicate previous campaigns by going to the order you’d like to copy.

At which point during the campaign management timeline should an advertiser establish goals and KPIs?

Optimize
Report
Review
Setup

The language for promotions and bundles must be which of the following?

Free of distractions
Complete
Clear
All of these

Bree has set up a campaign in Amazon DSP which utilizes a deal ID. What supply is she leveraging?

Private marketplaces (PMPs)
Amazon Publisher Services (APS)
Third-party exchanges
Amazon O&O properties

Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?

10 days
7 days
1 day
30 days

There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

October 6th
October 1st
September 26th
September 25th

Fire TVs are shared devices and have strict requirements to protect all members of a household.

True
False

Which of these buying method provides advertisers higher priority to inventory?

Fixed price
Open auction
Private auction

Amazon Ads allows you to build and engage with audiences that have streamed content on Twitch, based on channels, genres, and games, with a 180-day lookback window.

True
False

Amazon’s ad policies are only relevant for ads served ON Amazon.

False
True

A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

April 1st impression
April 4th click
April 9th purchase
April 7th impression

Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
Shift budget from high-performing line items to the underperforming/underdelivering line items.

You can delete Amazon DSP orders as long as they have not yet gone live.

True
False

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