Gear up for success in Amazon retail advertising! This file is packed with all the real exam questions, verified correct answers, and detailed explanations you need to pass the Amazon Ads Retail Certification Assessment. Whether you’re refining your skills or starting from scratch, this resource will provide you with all the knowledge you need to excel in retail ad campaigns on Amazon.
Amazon Ads Retail Certification Assessment Answers
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Only vendors invited by Amazon.com are eligible to create Coupons for customers.
- False
- True
Explanation: The correct answer is False because Amazon allows both sellers and vendors to create Coupons for customers, and an invitation from Amazon is not required for this. While certain features or programs may be restricted to invited vendors, Coupons are accessible to any professional seller or vendor who meets the eligibility criteria set by Amazon. Sellers can create Coupons for their products through their Seller Central account, offering discounts to customers to help drive sales and attract new buyers. This promotional tool is designed to enhance visibility and increase customer engagement, and it is not limited to those invited by Amazon. Therefore, vendors do not need an invitation to use Coupons.
Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.
- True
- False
Explanation: The correct answer is True because Amazon requires sellers to meet specific criteria in order to offer Deals, including being registered as a professional seller, having at least five seller feedback ratings per month, and maintaining an overall seller rating of 3.5 stars or higher. These requirements ensure that only sellers with a strong track record of customer satisfaction and a professional presence on the platform are eligible to run Deals. The professional seller status is necessary to access advanced selling tools, and the minimum feedback ratings and star rating indicate that the seller has a history of delivering a good customer experience. This helps Amazon maintain the quality of the Deals program and ensures that customers are presented with trustworthy sellers offering great value.
Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?
- Amazon Ads API
- Amazon Brand Registry
- Selling Partner API
Explanation: The correct answer is Amazon Ads API because this tool allows advertisers and partners to programmatically manage various aspects of their advertising campaigns, including campaign planning, creative asset development, and advertising optimization. The Amazon Ads API provides a comprehensive set of tools for automating and optimizing ads, allowing advertisers to integrate their advertising efforts with other systems or workflows, and giving them full control over the management of their campaigns. This includes making adjustments to bidding strategies, targeting, creative assets, and performance tracking. In contrast, Amazon Brand Registry and Selling Partner API serve different purposes, with Brand Registry focusing on brand protection and Selling Partner API supporting retail and operational data management.
Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?
- Redemption fees
- No fees are included
- Fulfillment fees
Explanation: The correct answer is Redemption fees because when running Coupons on Amazon, selling partners are required to pay redemption fees, which are applied each time a customer redeems a coupon on a product. These fees are part of the total cost of running a Coupon promotion and are necessary to cover Amazon’s costs for processing and applying the discount to the product. Fulfillment fees, on the other hand, are typically related to the costs of storing, packing, and shipping products, which are separate from the costs associated with Coupons. The option “No fees are included” is incorrect because the redemption fees are a required cost, and therefore, there are fees associated with running Coupons on Amazon.
Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?
- A coupon
- A social media promo
- A buy one get one promotion
Explanation: The correct answer is A buy one get one promotion because this type of promotional offering is ideal for Kitchen Smart to encourage customers to purchase complementary items together while also addressing surplus inventory. A Buy One Get One (BOGO) promotion incentivizes customers to buy additional products, often with a free or discounted item when they purchase a qualifying product. This helps Kitchen Smart move excess inventory by encouraging bulk or additional purchases, while also bundling complementary items that customers might find valuable. Unlike coupons or social media promos, which typically offer discounts or incentives on a single item or product category, a BOGO promotion effectively drives sales for multiple products, making it a perfect strategy for surplus inventory and cross-selling related items.
Amazon Ads Retail Certification Assessment Answers
Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.
Questions | Answers | Explanations. FREE Updates.
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How does Vendor Central use the information from the product catalog to help with business operations?
- To create recommendations for product bundles.
- To automatically create advertising campaigns.
- To generate purchase orders.
Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
- Amazon Business
- Amazon Brand Registry
- Fulfillment by Amazon
Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
- Growth
- Apps and Services
- Performance
If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
- False
- True
What is the minimum number of customer reviews a product should have to be considered retail ready?
- 15 reviews
- 10 reviews
- 5 reviews
Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
- Born to Run
- Direct Imports
- Vendor flex
Which of the following resources are available to Amazon.com sellers on Seller University?
- Podcasts
- Certification Courses
- Training videos
Which of the following last mile delivery options helps ensures delivery to a secure location?
- Release-Date Delivery
- FREE Amazon Day Delivery
- Amazon Hub Delivery
In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
- True
- False
A(n) ______ is a planned and organized effort to release a new product for sale.
- product launch
- sales launch
- inventory release
Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
- Free Amazon Day Delivery
- 2-Hour Grocery Delivery
- FREE Same-Day Delivery
Which business component is managed by vendors in Vendor Central?
- Product prices
- Customer reviews
- Product catalogs
Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
- Fulfillment by Amazon (FBA)
- Merchant Fulfilled Network (MFN)
- Seller Fulfilled Prime (SFP)
Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
- True
- False
Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
- True
- False
John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
- IP Accelerator
- Project Zero
- Amazon Brand Registry
Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
- Amazon Prime
- Amazon Brand Registry
- Seller University
What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
- AZIN
- ASIN
- ASKU
Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
- True
- False
Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.
- False
- True
Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
- Purchase a product ID and match the ID to the Amazon.com product listing.
- Add the product as an individual listing through Seller Central.
- Find and match the product in the Amazon.com catalog.
Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
- Support
- Integration
- Settings
_______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
- Customer Service by Amazon
- Manage Your Customer Engagement (MYCE)
- Buyer-Seller Messaging Service
____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
- Customer Service by Amazon
- Buyer-Seller Messaging Service
- Amazon Monitoring Services
Which type of product variation includes unique product details in the product detail page title?
- child variations
- standard variations
- parent variations
What does it mean for a product to be considered retail ready?
- The product detail page is translated into all languages where the product is being sold.
- The product has been sold at least once.
- The product detail page includes all the necessary information for a customer to make a purchase.
How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
- It can help you identify new product ideas to meet customer demand.
- It can help you develop content marketing tactics for featured promotions.
- It can help you understand your intended customer better.
Which of the following correctly describes the benefits of Amazon Business to selling partners?
- Amazon Business helps selling partners grow their business by attracting more shoppers and allowing millions of U.S.-based Prime members to shop directly from sellers’ online stores with the features of Amazon Prime.
- Amazon Business helps digitize and automate procurement to streamline the purchasing process with features including multi-user accounts, an approval workflow, tax exemptions, and dedicated customer support.
- Amazon Business helps selling partners protect their intellectual property by giving them more control over their brand representation on their product detail pages.
Which of the following documentation is required and must be submitted to create a Seller Central account?
- Bank account informtion
- Business License
- UPC codes
Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?
- Advertising console
- Vendor Central
- Seller Central
Which of the following actions can vendors complete in Vendor Central?
- Manage selling programs such as B2B, Handmade, and Amazon Custom.
- Accept purchase orders and ship products to fulfillment centers.
- Sell internationally with Amazon Global Selling.
Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
- Amazon Business Seller Program
- Amazon Today
- FREE Amazon Day Delivery
_____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
- Customer Service by Amazon
- Buyer-Seller Messaging
- Feedback Manager
How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
- Provide access to their advertising console account
- Contact their vendor account manager
- Create another Vendor Central account for their agency
What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
- Seller Central
- Vendor Central
- Advertising console
Which type of selling partner must be invited to sell on Amazon.com?
- Vendors
- Neither
- Sellers
The variation format that features a display of swatch images instead of a drop-down menu is known as a _____?
- parent variation
- standard format
- twister format
Which of the following components of retail readiness could negatively affect campaign performance?
- A star rating of 4/5
- A+ Content with supplementary product details
- Low product inventory
Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
- Individual sellers
- Vendors
- Professional sellers
Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
- How many countries they plan on selling in.
- Which catergory the products will be listed in.
- How many products they estimate to sell per month.
If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).
- False
- True
What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
- Product Listing access
- Parent access
- Store design access
Where can Amazon.com sellers access Seller University?
- Under the Learn tab on Seller Central
- By being invited when they sign up for a seller account
- Under the Growth tab on Seller Central
Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.
- True
- False
Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
- Fulfillment by Amazon (FBA)
- Seller Fulfilled Prime (SFP)
- Multi-channel Fulfillment (MCF)
Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
- Fulfillment by Amazon (FBA)
- Direct Fulfillment
- Merchant Fulfilled Network(MFN)
Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
- There are 5 items left in stock.
- The product is rated 4 out of 5 stars.
- There are 15 customer reviews.
Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
- Product Opportunity Explorer
- Amazon insights
- Amazon Vine
In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
- False
- True
In order to register in Amazon Brand Registry, a selling partner must have which of the following?
- An ASIN that is sold, manufactured and distributed globally.
- A product listed on Amazon.com for over 90 days.
- An active registered brand name, trademark, and the associated government-registered trademark number.
How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
- The seller can view reports such as payments and tax reports.
- The seller can view their ratings based on inputs such as customer feedback and claims.
- The seller can see how their advertising campaigns are performing.
Style, color, and size are examples of _____, when referring to products listed on Amazon.com
- formats
- variations
- product settings
Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
- The Amazon.com home page.
- The product detail page.
- The seller landing page.
Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
- A seller leveraging Fulfillment by Amazon
- A seller leveraging Merchant Fulfilled Network (MFN)
- A vendor leveraging Amazon retail
Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
- Individual selling plan
- Only vendors can access these advanced selling tools.
- Professional selling plan
Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
- Amazon Direct Fulfillment
- Amazon Delivery Service Partner Program
- Amazon Business Seller Program
Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
- Amazon Prime Program
- Professional selling plan
- Individual selling plan
Which of the following is a customer engagement tool available on Seller Central?
- Customer Service by Amazon
- Customer Report Center
- Buyer-Seller Messaging Service
Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?
- Items
- Advertising
- Merchandising
Which of the following statements accurately describes the Amazon Business Seller Program?
- It is a program for Professional sellers to help engage business customers on Amazon.com.
- It is a program that allows retailers to showcase and sell in-store inventory on Amazon.com.
- It is a program designed exclusively for small businesses selling handmade products on Amazon.com.
Where on Vendor Central can vendors update product costs?
- The Advertising tab
- The Items tab
- The Payments tab
The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
- Feedback Manager
- Customer Experience Metrics
- Buyer-Seller Messaging Service
The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
- Delivery Service Partner
- Seller Fulfilled Prime
- Last Mile Delivery
Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
- You can identifying changes to implement to help drive results.
- You can compare your campaign to others.
- You can no longer adjust your campaign after the campaign is over.
Which of the following is true about a product that is considered retail ready?
- Its product detail page includes all the necessary information for customers.
- It is only available in limited quantities.
- It has a high price tag compared to other products.
All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
- False
- True
Which of the following two options are available when adding product listings through Vendor Central?
- Upload products by a .pdf document or spreadsheet
- Upload products by online product form or by spreadsheet
- Upload products by .pdf or reach out to your assigned Vendor Manager to add products for you
Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?
- Information widgets
- Navigation menu
- Settings tab
______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
- Scheduled Delivery
- Amazon Hub
- Amazon Key In-Home Delivery
____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
- Amazon Business
- Buy with Prime
- Amazon.com
Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
- Strategic Account Services
- Seller Central support
- Seller University
Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
- False
- True
Which of the following actions can sellers complete in Seller Central?
- Create payment invoices.
- Track vendor performance and retail metrics.
- Monitor customer feedback and reviews.
Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
- Catalog
- Items
- Reports
Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
- Athletica Shoes
- Shoez
- Neither of these options
____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.
- Direct Import
- Vendor Flex
- Direct Fulfillment
An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?
- To the search bar in seller forums
- To settings in the drop-down menu
- To the help tab in messages
Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
- True
- False
Which of the following could be considered a challenge when launching a new product?
- You must buy multiple UPC codes
- Your product doesn’t have any reviews
- You must wait for Amazon.com to approve your launch
Which of the following fulfillment solutions is available to vendors, rather than sellers, who sell on Amazon.com?
- Fulfillment by Amazon (FBA)
- Direct Fulfillment
- Seller Fulfilled Prime (SFP)
Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
- Additional fees
- Referral fees
- Professional Seller plan fees
____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
- Counterfeit Crimes Unit
- Project Zero
- Amazon Brand Registry
Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- The Sponsored Products campaign will continue to run as normal.
- The Sponsored Products campaign will stop.
- The Sponsored Products campaign will pause until the product becomes the Featured Offer again.
Where can a seller manage their weekend delivery times for their Amazon.com products?
- In their Seller Central account
- In their Seller University account
- Within the product listing
Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
- Product Opportunity Explorer
- Listing quality dashboard
- SKU (Stock Keeping Unit) editor
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