Amazon Sponsored Ads Advanced Certification Assessment Answers

Take your Sponsored Ads expertise to the next level with our advanced study guide! This file includes all real exam questions, verified answers, and thorough explanations to help you pass the Amazon Sponsored Ads Advanced Certification Assessment. Dive deep into advanced strategies for campaign success and earn your certification with confidence.

---

---

---

Save time on exams and spend more time practicing.

---

Want to Earn All Amazon Ads Certifications in No Time?

Then check out our exclusive 👉 Amazon Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Amazon Ads certification. Get everything you need to achieve success faster.

---

Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?

• Showcase the brand logo at the beginning of the video
• Showcase the product at the beginning of the video
• Showcase the brand name at the beginning of the video

Explanation: The correct answer is “Showcase the product at the beginning of the video.” Showcasing the product at the beginning of the video is a key best practice for optimizing video ad creatives. Since viewers may skip or lose interest in a video ad quickly, displaying the product early on ensures that the audience immediately understands what is being advertised, making it more likely to capture their attention. For Iris’s digital cameras, highlighting the product right away provides clarity and engagement, which can lead to better brand recall and increased conversions. While showing the brand logo or name at the beginning of the video can also be helpful for brand recognition, showcasing the product directly ensures that the primary focus remains on what the audience is most interested in—the camera itself—thereby improving the overall effectiveness of the campaign.

If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance?

• Click-through rate
• Clicks
• Sales

Explanation: The correct answer is “Sales.” When the business goal is to increase sales, the most direct and relevant metric to measure performance is sales itself. This metric tracks the actual revenue generated from the ads, providing a clear indication of how well the advertising efforts are translating into purchases. By focusing on sales, Jack & Jill can directly assess the effectiveness of their campaigns in driving conversions. While click-through rate (CTR) and clicks are important for measuring engagement and ad effectiveness in capturing attention, they do not provide the ultimate measure of success in terms of business goals like sales. Therefore, tracking sales is the most aligned metric to gauge performance and determine if the campaigns are achieving their sales targets.

Which of the following products should be in the same ad group to optimize campaign management?

• Different color options for table cloths
• Pet food, Pet accessories
• Women shoes, Women watches, Women perfumes

Explanation: The correct answer is “Different color options for table cloths.” Grouping different color options for table cloths in the same ad group is the most efficient way to optimize campaign management because these products are variations of the same core item. By organizing them in a single ad group, you can streamline your targeting, bidding, and creative optimization, as they share a common theme and are likely to appeal to the same customer segment. This approach helps ensure that your ads are relevant and allows for easier management of budget and performance across similar products. In contrast, grouping pet food with pet accessories or women’s shoes with watches and perfumes would introduce unnecessary complexity, as these products are in different categories and would likely target different customer segments, making campaign management less efficient.

An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?

• Continue running the campaigns with different offers
• Run both the campaigns with a Best Deals offer
• Run both the campaigns with a Subscribe & Save offer

Explanation: The correct answer is “Run both the campaigns with a Best Deals offer.” Since Campaign 1, which uses a Best Deals offer, has a higher return on ad spend (ROAS) of $8.42 compared to Campaign 2’s ROAS of $4.82 with a Subscribe & Save offer, the advertiser can optimize performance by running both campaigns with the Best Deals offer. The Best Deals offer is clearly generating a higher return, indicating that it resonates better with customers or has more appeal, leading to higher sales relative to ad spend. By standardizing the offer across both campaigns, the advertiser can improve consistency in performance and potentially increase sales, as the Best Deals offer is proving more effective at driving conversions. In contrast, continuing with the Subscribe & Save offer or using different offers in both campaigns might lead to inefficiencies and missed opportunities for optimization.

Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?

• Product Targeting
• Keyword Targeting
• Contextual Targeting

Explanation: The correct answer is “Product Targeting.” Product targeting allows advertisers to specifically target ASINs (Amazon Standard Identification Numbers) that are complementary to the product they are promoting, which is particularly useful in video ads. By using product targeting, the advertiser can choose to display their video ads on product detail pages of similar or related products, thereby reaching customers who are already interested in products within the same category. This strategy helps increase relevance and engagement by showcasing the ad to shoppers who are likely to be interested in complementary items. In contrast, keyword targeting focuses on search terms, and contextual targeting places ads based on the content or context surrounding a webpage, neither of which directly targets specific ASINs.

---

---

Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

---

Which of the following products should be in the same ad group to optimize campaign management?

• Kids clothing for ages under 10 years
• Kids clothing for all ages
• Kids clothing, Kids shoes, Kids watches

You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?

• Keyword placement report
• Search term report
• Targeting report

How will you best optimize your strategy to increase the number of clicks on your ads?

• Do not adjust targeting strategy
• Adjust keywords
• Do not adjust bids

Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?

• Showcase the brand at the beginning of the video
• Showcase how to use the product at the beginning of the video
• Showcase different images of the product

You want to understand the cost of advertised products. The search term report indicates that the searches for “women perfumes” have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?

• Budget
• Spend
• Advertising cost of sales (ACOS)

You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

• Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
• Identify keywords and products with higher conversion rate and increase their bids
• Identify the keyword and products with lower ACOS and decrease bids

Which of the following reports can you use to measure the overall performance of Sponsored Products?

• Attributed purchases
• Performance Over Time
• Matched target

Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

You want to showcase the summary of clicks, spend, and average cost per click for all of your campaigns. Which report will provide you with the required advertising metrics?

• Search term report
• Performance over time report
• Targeting report

An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?

• Create a 2-minute video showcasing the products
• Use a call-to-action button at the beginning of the video
• Showcase the brand logo throughout the video

Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?

• Start the video with a kid wearing the watch
• Showcase all different watches at the beginning of the video
• Use the entire 40 seconds of the video explaining the benefits of the product

Which of the following results best indicates that you should increase your ad budget?

• You’re seeing low performance products in your campaign
• You’re seeing high performance products in your campaign
• You’re seeing campaigns stay within budget

Which of the following reports can you use to measure the overall performance of Sponsored Brands?

• Placement
• Campaign placement
• Targeting

Which sponsored ads video product allows you to run streaming TV campaigns to reach audiences who are streaming content?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?

• Targeting strategy cannot be applied to products within an ad group
• Manual Targeting
• Automatic Targeting

You can optimize your bidding strategy by setting bid multipliers by placement type.

• False
• True

Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?

• Running shoes
• Sneakers
• Hiking shoes

The ability to customize ad creatives is dependent upon the targeting tactic selected.

• False
• True

One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?

• Decrease bids and/or frequency caps
• Add additional supply sources
• Increase bids

Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?

• Designer fashion
• High street fashion
• Fashion for all

An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it’s 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?

• Run both the campaigns with the same headline as campaign 2
• Continue running the campaigns with different headlines
• Run both the campaigns with the same headline as campaign 1

An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?

• Twitch
• Fire TV
• Freevee

Gordons Chocolatier wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?

• Sponsored TV
• Sponsored Brands video ads
• Sponsored Display video ads

Which tool can help you create video ads using text and images at no cost?

• Amazon Video Builder
• eCommerce Display creative
• Image generation

An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?

• Deals cannot be added to sponsored ads campaign
• Best Deals
• Subscribe & Save

If your ads are winning bids, which advertising metric will showcase the results?

• Click-through rate
• Impressions
• Clicks

Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?

• Broad match
• Exact match
• Phrase match

An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?

• Create four ad groups for milk, dark, caramel, and nuts chocolates
• Run the campaign without ad groups
• Create ten ad groups for each geography

KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?

• Create the video in a single language
• Include a headline and brand logo in the video
• Don’t use captions in the video to avoid distraction

You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?

• Sponsored Brands performance
• Sponsored Products performance
• Sponsored Display performance

Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?

• Add a single product image
• Add a ‘Shop Now’ button to go to the product detail page
• Don’t display product ASIN

An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?

• Purchase
• Awareness
• Loyalty

Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?

• Manual Targeting
• Automatic Targeting
• Targeting strategy cannot be applied to products within an ad group

Which advertising metrics showcase the percentage of sales spent on advertising?

• Cost per click (CPC)
• Advertising cost of sales (ACOS)
• Return on ad spend (ROAS)

If Accent Athletics’ business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?

• Detail page views
• Impressions
• Conversion rate

If Iris’ business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?

• Detail page views
• Impressions
• Click-through rate

When should you reallocate your ad budget?

• When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
• When you want to try different budget allocations to ensure your ad budget can cover a full day
• When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases

Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?

• Product pages in the Amazon store
• First page top of search in the Amazon store
• Rest of search in the Amazon store

Relevant ad creatives are directly proportional to the performance of your campaigns.

• False
• True

An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?

• Sponsored Display video ads
• Sponsored TV
• Sponsored Brands video ads

After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

• Increase budget for the lower-performing campaigns to continually drive traffic to your products
• Reallocate your ad budget from lower-performing to the higher-performing campaigns
• Use more general keywords for the lower-performing campaigns to continually drive traffic to your products

Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?

• Brand Impression Share
• Advertised purchases
• Matched target

An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?

• Consideration
• Loyalty
• Purchase

Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?

• Don’t add product images to increase curiosity
• Add multiple logos to showcase the brand
• Add multiple images to showcase the products

Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?

• Create a brief 18-second video
• Create a detailed 30-second video
• Showcase product details in depth to highlight product quality

Which report summarizes ad performance by campaign for a selected date range and provides information on metrics campaign by campaign?

• Advertised product report
• Campaign report
• Targeting report

What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?

• Bid competitively to secure an ad placement and increase sales
• Identify keywords and products with lower sales and increase the bids
• Identify keywords with higher sales and decrease the bids

Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?

• Make no bid adjustments as they will have no effect on this
• Increase bids on these products if they have high sales
• Decrease bids on these products to help reduce ACOS

SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?

• Use a call-to-action at the beginning of the video
• Use music throughout the video
• Use the logo and ensure brand presence is maintained throughout the video

An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?

• Consideration
• Purchase
• Awareness

Which advertising metrics showcase the amount made for every dollar spent on advertising?

• Click-through rate (CTR)
• Return on ad spend (ROAS)
• Advertising cost of sales (ACOS)

An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?

• Show the product benefits at the end of the video
• Show the brand logo at the beginning of the video
• Show the product in the first three seconds of the video

You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?

• Campaign is terminated
• Customers aren’t seeing the ad
• Customers are seeing the ad and clicking on it

Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?

• Brand Innovation Lab
• Streaming TV Studio
• Production and editing services

Amazon Video Builder can create videos by pulling product images and copy from your product detail pages.

• False
• True

Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?

• Sponsored Display video ads
• Sponsored TV
• Sponsored Brands video ads

If Superpower Batteries’ business goal is to encourage repeat purchases, which advertising metrics will help them measure performance?

• Detail page views
• Conversion rate
• Click-through rate

Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?

• Sposnored Products
• Sponsored ads video products cannot be used to drive awareness
• Sponsored TV

Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?

• Optimize for clicks
• Optimize for reach
• Optimize for page visits

An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?

• Run the campaign without ad groups
• Create six ad groups for each flavor
• Create two ad groups for chocolate and vanilla ice creams

Which of the following reports can you use to measure the overall performance of Sponsored Display?

• Budget
• Search term
• Matched target

Which sponsored ads video product uses contextual targeting to promote products?

• Sponsored TV
• Sponsored Brands video ads
• Sponsored Display video ads

Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.

• True
• False

An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?

• Review the campaign every two weeks
• Review the campaign once a month
• Do not reallocate budget

If Kitchen Smart’s business goal is to increase sales in the Amazon store, which advertising metrics will help them measure performance?

• Return on ad spend (ROAS)
• Detail page views
• Clicks

Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?

• Phrase match
• Exact match
• Broad match

What recommended action will you take to increase the conversion rate of your ads?

• Remove ASINs
• Adjust product detail pages and ensure ASINs are retail ready
• Adjust bidding and budgeting

A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

• Use purchases remarketing
• Use lifestyle audiences
• Use suggested targets and dynamic segments

Superpower Batteries wants to reach customers during the Prime Day shopping festival. How can they optimize their ad creatives?

• Use messaging that is clear and concise
• Use similar messaging from a successful campaign
• Conduct creative testing in advance of Prime Day to determine which messaging gets the highest click-through rate

Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?

• Hiking shoes
• Running shoes
• Sneakers

You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.

• True
• False

An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?

• Create a 15-20 second video
• Feature the product at the end of the video
• Create a 40 second video

What are ad creatives?

• Ad creatives refer to how many customers click your ad
• Ad creatives refer to how customers access your ad
• Ad creatives refer to how your ad is displayed to customers

A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?

• Keywords use match types
• Keywords are not relevant
• Keywords were added recently

An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?

• Showcase the brand logo at the beginning of the video
• Showcase the product at the beginning of the video
• Showcase the brand name at the beginning of the video

If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance?

• Click-through rate
• Clicks
• Sales

Which of the following products should be in the same ad group to optimize campaign management?

• Different color options for table cloths
• Pet food, Pet accessories
• Women shoes, Women watches, Women perfumes

An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?

• Continue running the campaigns with different offers
• Run both the campaigns with a Best Deals offer
• Run both the campaigns with a Subscribe & Save offer

Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?

• Product Targeting
• Keyword Targeting
• Contextual Targeting

---

Best-value Guides

• Special Bundle Offer Google_Ads_Roll
• Special Bundle Offer HubSpot_Exams_Roll
• Special Bundle Offer Amazon_Roll
• Special Bundle Offer Google_SkillShop_Roll
• Special Bundle Offer Marketing_Platforms_Roll

Related Amazon Ads Certifications

• Amazon Ads Foundations Certification Assessment Answers
• Amazon Ads Campaign Optimization Certification Assessment Answers
• Amazon DSP Advanced Certification Assessment Answers
• Amazon DSP Certification Assessment Answers
• Amazon Marketing Cloud (AMC) Certification Assessment Answers
• Amazon Ads Advanced Retail Certification Assessment Answers
• Amazon Ads Retail Certification Assessment Answers
• Amazon Sponsored Ads Certification Assessment Answers
• Amazon Sponsored Ads Advanced Certification Assessment Answers
• Amazon Video Ads Certification Assessment Answers

---