Amazon sponsored ads certification answers

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Which of the following ACOS indicates the more efficient advertising campaign?

• 50%
• 12%
• 95%
• 35%

An image or video of a woman in a bikini may be used to promote bikinis, but the same image or video cannot be used to promote a car because a woman in a bikini is not relevant to a vehicle.

• True
• False

True or false? Cancelled orders are not included in sales attribution metrics.

• False
• True

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

• Product targeting
• Keyword targeting

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add 5 ASINs per campaign
• none of these
• add only best-selling ASINs
• add more quality ASINs

Which of the following search terms would be considered an exact match for the keyword “artist easel?”

• “standing artist easel“
• “artist easel for painting“
• “table top artist easel“
• “artist easels”

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

• The ad may serve regardless of the misspelling.
• The ad will not serve due to the misspelling.
• The ad will definitely serve.
• The ad will not serve due to a negative match.

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

• Sponsored Brands
• Sponsored Products

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

• add more keywords to increase visibility
• increase bids on high-performing keywords
• Nothing, they should leave their campaign alone as long as it’s not over spending.

The advertising console is where you can view and download reports to assess performance of your sponsored ads campaigns

• True
• False

Which keywords may offer a larger amount of impressions with higher search volume?

• Brand keywords
• Category keywords

True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

• False
• True

True or false? Sponsored ads are bought by impression (CPM).

• False
• True

Sports Lab would like to show their ad to shoppers who view the detail pages of products similar to yours.

• substitution
• complements
• close match
• loose match

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

• performance over time report
• targeting report
• advertised product report
• search term report
• placement report

ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

• Negative Geotargeting
• Product targeting
• Negative product targeting
• Geotargeting

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What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• ASIN
• ASKU
• AZIN
• ASONa

Would the logo example on the right meet Amazon’s sponsored ads policies?

• The logo would not be approved because it is not on a white or transparent background.
• The logo would be approved because it is not on a white or transparent background.

Which of the following headline examples would meet Amazon’s copy policies for an ad promoting a flannel shirt?

• Feel cozy in our new flannel shirt
• Enjoy the fall
• Gear up for fall with our new flannel shirt
• Feel COMFY

Which of the following is an example of a brand halo conversion?

• A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.

The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized perfume bundled offer now through Valentine’s Day.

• No, the promotional ad should not include the offering (full-sized and travel-sized perfume bundle) and the end-date for the promotion (Valentine’s Day).
• Yes, the promotional ad is specific to the offering (full-sized and travel-sized perfume bundle) and provides the end-date for the promotion (Valentine’s Day).

Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

• Sponsored Brands
• Sponsored Products

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

• high ACOS
• neither of these
• low ACOS

Which of the following ad copy examples would meet Amazon’s language and tone policies?

• Shop scented candles TODAY
• Shop scented candles before they’re gone
• Shop scented candles today
• Hurry, shop scented candlesnow!

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

• Koepp can improve the product images and description to more accurately reflect the product.
• Koepp can help boost the number of reviews using the Amazon Vine program.
• Koepp can add variations of the product.
• Koepp can act on the feedback by making product improvements that address the issue.

Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?

• See our discounts
• Savings on our wrist watches
• Wrist watches available for 40% off!
• Discover our savings

Which of the following best indicates a high-performing, efficient campaign?

• low ACOS, high ROAS
• high ACOS, high ROAS
• high ACOS, low ROAS
• low ACOS, low ROAS

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add negative keywords
• add new keywords
• remove underperforming keywords

Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

• ensure the product is in stock
• increase the price of the product
• stop selling the product
• ensure pricing is affordable

What does it mean for a product to be considered retail ready?

• The product is sold by Amazon.
• The product detail page includes all the necessary information for a customer to make a purchase.
• The product has been sold at least once.
• The product is available in more than one country.

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

• Coffee Fizz with an average 4.5 star rating
• Their top selling product, Tea Fizz
• Citrus Fizz with 50 customer reviews
• Sonix Boom with 5 customer reviews

True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• True
• False

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• The campaign paused until automatically resuming on Wednesday
• The campaign paused until GreenTree increased the budget on Wednesday
• The campaign automatically continued running on Tuesday
• The campaign automatically ended on Tuesday

If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

• Best-selling ASINs
• ASINs with 2 star reviews
• ASINs with 5 star reviews
• ASINs that have low sales

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.
• Wait until the product receives more reviews.

Which of the following is true regarding product variations? (Select 2)

• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.
• Including variations for a product may increase traffic and conversion rates.

In which of the following situations should an advertiser consider using automated bidding?

• to optimize bids on Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Product campaigns, toward brand awareness
• to optimize bids on Sponsored Brand campaigns, toward brand awareness
• to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency

Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

• advertised product report
• search term report
• placement report
• performance over time report
• targeting report

Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

• best-selling ASINs and retail ready ASINs
• best-selling ASINs and new product ASINs
• new product ASINs only
• retail ready ASINs and new product ASINs

Which sponsored ad can use automatic targeting?

• neither of these ad types
• Sponsored Brands
• Sponsored Products

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

• Sponsored Products
• Sponsored Brands

A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?

• Sponsored Products
• Sponsored Brands

What is the minimum number of customer reviews a product should have to be considered retail ready?

• 18 reviews
• 15 reviews
• 10 reviews
• 25 reviews

Would the custom image on the right meet Amazon’s image policies for a flat screen TV ad?

• This a custom image representing a TV in a lifestyle setting in your ad and would not be allowed.
• This is a custom image representing a TV in a lifestyle setting in your ad and would be allowed.

Which of the following is an optimal main image?

• C
• A
• B

In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” This is not a compliant pricing promotion. What would be a compliant promotional message?

• Save now on tube socks.
• Huge savings on tube socks.
• Save half on tube socks.
• Save $10 on tube socks.

How is advertising cost of sales (ACOS) calculated?

• ad spend x attributed sales
• ad spend x clicks
• ad spend / clicks
• ad spend / attributed sales

GIFs or animation are not allowed for ASIN or product image guidelines

• True
• False

After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?

• neither of these
• remove the underperforming ASINs from their campaign
• advertise the best sellers in their product catalog

Elle wants to understand how much, on average, her ads cost her per click. Which metric would best help her understand this?

• CPC
• aCPC
• impressions
• spend

Which is the most appropriate claim to include in a sponsored ad running in May 2022?

• Leave teeth three shades whiter than other brands
• Leave teeth three shades whiter than other brands according to experts
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022

True or false? Areli wants to advertise her body wash in the month leading up to Father’s Day. The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.

• True
• False

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

• Keyword targeting
• None of these
• Product targeting
• Geotargeting

Baixue is looking to add substantiation to her sponsored product ad, noting that her brand’s shampoo was rated #1 in 2022 by “Pro Hair Magazine”. Which of these claims would meet Amazon Advertising policy?

• Awarded #1 shampoo in 2022, Pro Hair Magazine.
• Awarded #1 shampoo
• Highly rated shampoo by professionals
• Best hair product according to experts

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• product description
• manufacturer content
• enhanced customized content
• A+enhanced marketing content/Enhanced brand content

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

• None of these
• Keyword targeting
• Product targeting
• Geotargeting

True or false? Amazon recommends the use of CTAs to help improve your ad’s performance but CTAs are not required.

• False
• True

Why might an advertiser bid on brand keywords?

• For a higher chance of conversion
• For a wider reach

Lindros is using sponsored brands to help drive awareness for his brand and products. Which metric would best measure awareness in his sponsored brand campaign?

• return on ad spend (ROAS)
• click-through rate
• sales
• impressions

Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

• Both of these these
• Include more products in her campaigns that she is not currently advertising
• None of these
• Review existing bids and remove low-performing terms

Nilou is a new advertiser looking to set up her first campaign. Which of the following methods would be the best for her to consider to create her first campaign?

• Manual creation
• Bulksheets
• API
• none of these

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

• The product detail page for that product
• The brand’s webpage
• The brand’s campaign landing page
• The brand’s Store

Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

• “litter for cats“
• “pine kitty litter“
• “feline clay litter“
• “pine cat litter“

Which metric is used to measure efficiency in sponsored ads campaigns?

• impressions
• sales
• return on ad spend (ROAS)
• click-through rate

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• Enhanced content includes a video.
• Product is rated 4 out of 5 stars.
• There are 15 customer reviews.
• There are 5 items left in stock.

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

• add more ASINs to their campaign
• increase the bids on those keywords
• add those keywords as negative keywords
• remove ASINs from their campaign

Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

• increase bids on under performing key words
• pause the campaign since it can’t run through the day
• remove low performing key words
• decrease bids on under performing key words

Sports Lab would like to show their ad to shoppers who use search terms closely related to your products. Which sponsored ads match types would help them achieve this?

• loose match
• complements
• substitution
• close match

Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)

• Sponsored Brands
• Sponsored Products

Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

• $0.85
• $0.86
• $0.77
• $0.79

Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

• Geotargeting
• None of these
• Product targeting
• Manual keyword targeting

Which of the following search terms would be considered a broad match for the keyword “artist easel?”

• “table top easel“
• “art easel”
• “easel for artists“
• “easels for art class“

Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

• Manual targeting
• Automatic targeting

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• Store
• Amazon homepage
• product detail page
• seller landing page

True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

• False
• True

Examine this product detail page. Which of the following elements is not retail ready?

• images
• title
• reviews
• rating

Which of the following ad copy examples would meet Amazon’s language and tone policies?

• Shop beach towels before they’re gone
• Shop beach towels today
• Hurry, shop beach towels now!
• Shop beach towels TODAY!

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

• broad match
• negative phrase match
• phrase match
• exact match

Which best describes Sponsored Brands?

• Directs only to product detail pages when clicked
• Depending upon the tactic, it appears both on and off Amazon
• Features a custom headline and logo or image
• Promotes individual products

Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

• targeting report
• search term report
• placement report
• performance over time report
• advertised product report

Which two variables are used by the auction to determine which ad will display?

• ad type, budget
• cost-per-click bid, relevancy
• pixels, cost-per-click bid
• ad spend, relevancy

Which of the following choices would likely require the highest bid amount?

• broad match
• exact match
• brand keyword
• phrase match

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

• % of orders new-to-brand
• conversion rate
• attributed sales
• ACOS

Ranjeet wants to improve the efficiency of his setup and maintenance processes for his campaigns. Which of the following methods would be best for managing multiple campaigns simultaneously?

• Neither of these
• Bulk operations
• Manual campaign creation

Which best defines a parent ASIN?

• An ASIN under which all products within a category are grouped.
• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• The first ASIN created in a category.

What is the minimum star rating a product should have to be considered retail ready?

• 3.5 stars
• 3 stars
• 4.5 stars
• 4 stars

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

• No
• Yes
• Not enough information

True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

• True
• False

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

• automated bidding
• fixed bids
• dynamic bids - up and down
• dynamic bids- down only

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

• complements
• loose match
• close match
• substitutes

Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

• Must be active for over 6 months
• Must sell products from multiple brands
• Must sell more than 10 products
• Must be enrolled in the Amazon Brand Registry

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

• downloadable reports
• API
• Advertising Console

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

• False
• True

Which of the following is _*not* _part of brand logo guidelines for sponsored brands?

• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.
• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a combination of logos.
• Logo cannot be placed on a white background color

Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?

• both of these
• API
• Neither of these
• Bulk operations

Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

• ROAS, ACOS
• Impressions, ACOS
• ACOS, ROAS
• ACOS, impressions

Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

• Automatic targeting
• Manual targeting

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

• remove the underperforming ASINs from their campaign
• increase bids on high-performing keywords
• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

• The campaign will continue to run.
• The campaign will pause until inventory is replenished.
• The campaign will end.
• Lamar will be notified, but the campaign will continue to run.

Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.

• Sponsored Brands, Sponsored Products
• Sponsored Products, Sponsored Products
• Sponsored Products, Sponsored Brands

True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

• True
• False

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

• Product targeting
• Keyword targeting

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase bids on high-performing keywords
• increase visibility by adding more keywords
• increase visibility by adding ASINs to the campaign
• all of these

If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.

• False
• True

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

• The ad will definitely serve.
• The ad will not serve due to misspelling.
• The ad may serve because close variations (plurals) are automatically included.
• The ad will not serve due to the plural variation.

True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

• True
• False

Which of the following is NOT included in the retail readiness checklist?

• inventory
• customer reviews
• description
• delivery method

True or false? Optimizing the enhanced content section can improve organic SEO.

• True
• False

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

• spend
• new-to-brand
• click-through rate
• cost-per-click

GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

• GamezCo receives credit for sales.
• When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
• GamezCo paid a fee to present the Featured Offer (“Buy Box”).
• GamezCo is the only seller for this product.

Which of the following is included on a product detail page? (Select 2)

• Stores
• images
• order history
• featured offer

Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

• Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.
• Emilia will spend more than $300 in a 30-day month.
• Emilia may spend less that $10 per day.
• Emilia will spend $10 for the lifetime of the campaign.