Amazon Sponsored Ads Certification Assessment Answers

Ace your Amazon Sponsored Ads Certification with this must-have resource! This file includes all real exam questions, verified answers, and detailed explanations to help you confidently tackle the Amazon Sponsored Ads Certification Assessment. Learn everything from keyword targeting to optimization techniques to ensure you’re fully prepared for the exam and beyond.

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Where can you monitor your campaign’s performance?

• From the campaigns page under the campaign manager tab
• From the sponsored ads ** icon in the left panel
• From the main page after you log in to the advertising console

Explanation: The correct answer is From the campaigns page under the campaign manager tab because this is where advertisers can monitor the performance of their campaigns in detail. The Campaign Manager tab provides a comprehensive view of key metrics, such as impressions, clicks, spend, and sales, which are essential for evaluating the effectiveness of campaigns. This section allows advertisers to track progress, compare different campaigns, and make data-driven adjustments to optimize performance. While the other options might provide some general access to the console or a high-level overview, the Campaign Manager tab is the dedicated space for in-depth campaign performance analysis.

Richard’s campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?

• The campaign will continue to receive impressions, borrowing budget from the next day.
• The campaign won’t receive any more impressions for the next 24 hours.
• The campaign won’t receive any more impressions for the rest of the day.

Explanation: The correct answer is The campaign won’t receive any more impressions for the rest of the day because once the daily budget for a campaign is exhausted, Amazon will stop delivering impressions for the remainder of the day. This means that while the campaign was able to generate a high number of clicks initially, it will not be shown to potential customers anymore until the budget is replenished the following day. Amazon’s system is designed to ensure that campaigns do not exceed their set daily budget, so once that amount is used up, the campaign effectively pauses for the day. This prevents overspending but also limits additional opportunities for impressions within that day.

Based on Amazon sponsored ads policies, is political content allowed in ad campaign copy?

• Yes, outside of North America
• No
• Yes

Explanation: The correct answer is No because Amazon’s sponsored ads policies prohibit political content in ad campaign copy. This restriction is in place to maintain neutrality and ensure that ads are not promoting political agendas or ideologies. Political content, including endorsements, discussions, or advocacy for political candidates, parties, or movements, is considered inappropriate for Amazon’s advertising platform. By enforcing this policy, Amazon aims to create a non-partisan and non-controversial advertising environment that focuses solely on products and services rather than political issues, ensuring a broader appeal to all users and preventing any potential divisiveness.

How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?

• Help ensure the lowest campaign pricing
• Help drive better results for advertisers
• Help maintain the minimum quality for ad

Explanation: The correct answer is Help drive better results for advertisers because adhering to Amazon’s sponsored ads policies ensures that ads are compliant, relevant, and effective, which ultimately leads to improved performance. When advertisers follow these guidelines, their campaigns are more likely to reach the right audience, avoid disapproval or suspension, and maintain a high level of quality. These policies help optimize ad targeting, prevent misleading content, and improve the customer experience, which results in better engagement, higher conversion rates, and overall improved campaign outcomes. The other options, such as pricing or minimum quality, are not the primary focus of the policies; the key benefit is the enhancement of campaign effectiveness.

What information is required to create an advertising console account?

• A personal Amazon account
• The country where you will be advertising
• A seller or vendor account

Explanation: The correct answer is The country where you will be advertising because when creating an advertising console account, one of the key requirements is selecting the country in which you intend to run your ads. This helps determine the appropriate region for targeting, currency settings, and the available features or policies for your campaigns. While having a personal Amazon account or a seller/vendor account may be beneficial for certain types of advertising (like Sponsored Products or Vendor Central), the country selection is crucial for ensuring that your ads comply with regional rules, local regulations, and correct localization. The country you choose directly impacts how your ads are displayed and the audience they reach.

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Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

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Which action is a benefit of automatic targeting with sponsored ads?

• Create a campaign easily and quickly
• Control over where your ads appear
• Oversight of multiple targeting options

If you want to modify multiple campaigns at once, which component of the campaign manager tab should you use?

• Export
• Filter by
• Bulk actions

Which of the following sponsored ads solutions can help advertisers reach more customers and build brand awareness.

• Sponsored Brands
• Brand Follow
• Sponsored Products

Where would an advertiser go to access the advertising console?

• The Learning Console
• The Amazon Ads homepage
• Amazon Ads Central

Which solution will help ensure a company’s new product will appear within shopping results and product detail pages?

• Sponsored Products
• Sponsored Display
• Brand Follow

Sponsored Brands can help drive traffic to your Brand Store.

• True
• False

A daily budget is the average amount that you’re willing to spend each day and is calculated over what timeframe?

• A day
• A week
• A month

Which type of advertiser brands can use Sponsored TV?

• Brands who sell in the Amazon store and those who don’t
• Only brands who sell in the Amazon store
• Only brands who don’t sell in the Amazon store

If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?

• Phrase match
• Exact match
• Broad match

Select the advertising console tab you would use to create a Brand Store.

• Brand content
• Opportunities
• Creative tools

Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?

• Custom bid
• Suggested bid
• Default bid

Which benefit applies when advertisers adhere to Amazon sponsored ads policies?

• Guaranteed fastest shipping
• Guaranteed lowest prices
• Enhanced customer experience

Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?

• Daily budget
• Monthly budget
• Lifetime budget

What is the primary purpose of the advertising console?

• To train advertisers on different sponsored ads
• To create accounts a seller or vendor account
• To create and manage sponsored ads campaigns

Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

Zhang wants to prevent their ads from appearing on irrelevant shopping results and product detail pages. Which targeting method should they use to designate products where the ad should not be served.

• Negative product targeting
• Audience targeting
• Automatic targeting

Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

If Super Power Batteries’ business objective is to reach more customers, what type of ad solution would best meet their needs?

• Brand Follow
• Brand Stores
• Sponsored TV

Which action is a benefit of manual targeting with Sponsored Products?

• Increased control over spend
• Create a campaign easily and quickly
• Discover new keywords and products

What is one general policy requirement for sponsored ads?

• Be in the primary language of the Amazon store site on which the ad is displayed
• Be clear in promising the best value to Amazon customers in the ad copy
• Be suitable for targeting only one specific Amazon shopping category

What phrase best describes Amazon sponsored ads?

• An alternative to the Amazon store
• A method of bidding on online ads
• A suite of self-service advertising solutions

Why are Amazon sponsored ads policies important?

• They guarantee cutomers always get the lowest price
• They create a safe and trustworthy experience for shoppers
• They ensure all sellers and vendors are qualified

Which sponsored ad solution would help increase your sales in the Amazon store?

• Posts
• Sponsored Products
• Brand Stores

When targeting by individual product, which filter would Liu adjust if they want to target a complementary product to the one in their ad?

• Filter by “exact“
• Filter by “category"
• Filter by ”expanded“

Super Power Batteries includes has an ad that includes a direct comparison to competitor brands. Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes, in certain regions
• Yes

Select the phrase that describes the value behind Amazon sponsored ads policies.

• Value-centric
• Entertainment-centric
• Customer-centric

Which targeting option should an advertiser use if they are new to Sponsored Brands?

• Automatic
• Complements
• Manual

Based on sponsored ads campaign policies, prohibited content includes the following:

• References to another company name
• References to survey data
• References to product usage

Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes
• Yes, in certain regions

You can use multiple sponsored ads solutions together to help drive business objectives.

• True
• False

What is one way that Sponsored Brands can reach customers while they shop?

• Activated on Twitch
• Alongside Amazon.com shopping results
• In third party destinations

Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).

• True
• False

Superpower Batteries has insights about which keywords audiences are frequently reviewing. Which keyword targeting method should they consider?

• Phrase match
• Negative match
• Broad match

Match the bidding strategy to the definition. Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale.

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

Accent Athletics submitted a new Sponsored Brands ad that says “Amazing deal! $75 off today only!” Based on Amazon sponsored ads policies, would this ad be approved?

• No
• Yes, in certain regions
• Yes

Where you can organize groups of campaigns?

• The setting page
• The bulk actions page
• The portfolio page

Li Juan wants to prevent an ad from being served if customers look for an exact word. Which keyword targeting method should they consider?

• Word match
• Negative match
• Broad match

If Iris has a business goal to link customers to their website so they can order pizza, which recommended ad solution would meet their needs?

• Sponsored Display
• Sponsored Products
• Brand Stores

Select the advertising console tab you would use to access translation features.

• Creative tools
• Opportunities
• Brand content

What is the minimum daily budget for a Sponsored Products campaign?

• $10 USD
• $1 USD
• $100 USD

Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?

• Close match
• Complements
• Substitutes

Businesses in the U.S. that have a Brand Store on Amazon will automatically be enrolled in which solution?

• Brand Follow
• Sponsored Brands
• Posts

What is the minimum lifetime budget for a Sponsored Brands campaign?

• $1 USD
• $10 USD
• $100 USD

Where do sponsored ads help reach shoppers?

• Only in the Amazon store
• Only on other apps and websites
• In the Amazon store and on other apps and websites

A bid is the average amount that you’re willing to invest for a click or view of your ad.

• True
• False

John sets his Sponsored Products ad daily budget to $500 USD. What is his potential spend for a 30-day month?

• $15,000 USD
• $5,000 USD
• $1,500 USD

If Kitchen Smart’s business objective is to reach more customers, what type of ad solution would meet their needs?

• Sponsored Brands
• Sponsored Products
• Brand Follow

Which bidding strategy may deliver more conversions for your ad spend?

• Fixed bids
• Dynamic bids - down only
• Dynamic bids - up and down

Jack & Jill doesn’t sell their products in the Amazon store. What solution can help grow their business?

• Sponsored Products
• Brand Follow
• Sponsored Display

Manual targeting is available for Sponsored Products.

• True
• False

Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?

• Broad match
• Exact match
• Negative match

Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?

• Broad match
• Phrase match
• Negative match

What will happen if you use the same email for your sponsored ads account as your seller central account?

• Your sponsored ads account will automatically create your first Brand Store.
• Your sponsored ads account will automatically connect to your seller central account.
• Your sponsored ads account will automatically register you for discounted services.

What is a benefit of using sponsored ads?

• Reach shoppers on third-party destinations with all solutions
• Specific budget requirements allow you to minimize ad spend
• Valuable data and insights allow you to optimize your campaign

If Jorge’s business goal is to increase sales and conversion rates, which ad solution can help them?

• Brand Stores
• Sponsored Products
• Sponsored TV

If Jorge has multiple campaigns, where can they quickly access a specific campaign?

• The portfolio page
• The search bar
• The chart area

Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?

• Category targeting
• Individual product targeting
• Negative keyword targeting

If Gordon’s Chocolatier’s business objective is to increase sales and conversion, what type of ad solution would meet their needs?

• Brand Follow
• Sponsored Products
• Posts

A new Kitchen Smart ad has the call-to-action (CTA) to “shop now before it’s too late.” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes, in certain regions
• No
• Yes

Sponsored Products, Sponsored Display, and Sponsored TV campaigns operate on a daily budget, while Sponsored Brands campaigns can operate either on a daily budget or a lifetime budget.

• False
• True

Based on sponsored ads campaign policies, approved ad copy can include the following:

• Random capitalization
• Repeated exclamation points
• Professional and relevant text

Select the advertising console tab you would use to access custom recommendations based on your campaigns, account activity, and shopper trends.

• Brand content
• Measurement and reporting
• Opportunities

What is a benefit of choosing a daily budget over a lifetime budget for a campaign?

• Your campaign can run until your budget runs out
• Your campaign can run without an end date
• Your campaign can run with an end date

What is one way that Sponsored Display can reach customers while they shop?

• Within shopping results on Amazon.com
• In Brand Stores
• In third party destinations

What is one reason your sponsored ad submission may result in your campaign being rejected?

• You didn’t obtain required authorization from local regulatory bodies.
• You didn’t spend a minimum amount on your campaign creative.
• You didn’t submit a proof to Amazon for pre-approval.

Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?

• Positive keyword targeting
• Category targeting
• Negative product targeting

An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?

• Keep the bid amount the same
• Decrease the bid amount
• Increase the bid amount

If Saanvi’s business goal is to encourage repeat purchases and improve customer loyalty as part of an always-on brand strategy, which solution can help them?

• Sponsored Brands
• Posts
• Sponsored Products

For their campaign targeting strategy, Márcia wants to limit the products contained in “gourmet candies.” How can they limit the products in this category?

• With the target menu
• With the refine button
• With the number slider

What is a requirement for ads that contain holiday messaging?

• Campaigns must end within 30 days after the event date
• Campaigns must end within 3 months after the event date
• Campaigns must end within 24 hours after the event date

What is Amazon’s core principle that guides its sponsored ads policies?

• Best prices for customers
• Customer obsession
• The customer is always right

If Jack & Jill’s business objective is to drive traffic to their product detail pages, what type of ad solution would meet their needs?

• Posts
• Sponsored TV
• Sponsored Products

Sponsored ads can help get your advertising messages in front of consumers where they are actively spending time and open to discovering new brands and products.

• True
• False

Gordon’s Chocolatier’s new ad says “Great savings on truffles.” Based on Amazon sponsored ads policies, would this ad be approved?

• Yes
• Yes, in certain regions
• No

Select the advertising console tab you would use when you want to make changes across various campaigns.

• Amazon DSP
• Opportunities
• Bulk operations

Match the customer action example with the sponsored ad solution for improving customer loyalty: Writes a product review

• Sponsored TV
• Sponsored Brands
• Brand Follow

If Accent Athletics’ business objective is to improve customer loyalty, what type of solution would meet their needs?

• Sponsored Products
• Sponsored TV
• Brand Stores

Select the advertising console tab you would use to access Brand Metrics, a visual experience to help identify opportunities to drive shoppers from awareness to conversion.

• Sponsored ads
• Insights and planning
• Creative tools

Based on sponsored ads campaign policies, prohibited content includes the following:

• Religious advocacy
• Birthday celebrations
• Children playing

Where can you monitor your campaign’s performance?

• From the campaigns page under the campaign manager tab
• From the sponsored ads icon in the left panel
• From the main page after you log in to the advertising console

Richard’s campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?

• The campaign will continue to receive impressions, borrowing budget from the next day.
• The campaign won’t receive any more impressions for the next 24 hours.
• The campaign won’t receive any more impressions for the rest of the day.

Based on Amazon sponsored ads policies, is political content allowed in ad campaign copy?

• Yes, outside of North America
• No
• Yes

How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?

• Help ensure the lowest campaign pricing
• Help drive better results for advertisers
• Help maintain the minimum quality for ad

What information is required to create an advertising console account?

• A personal Amazon account
• The country where you will be advertising
• A seller or vendor account

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