Become a pro in Amazon Video Ads with our comprehensive study guide! This file contains all the real exam questions, verified answers, and detailed explanations you need to pass the Amazon Video Ads Certification Assessment. Master video ad creation, targeting, and optimization strategies to get certified and enhance your skills in the growing world of video advertising.
Amazon Video Ads Certification Assessment Answers
Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.
Questions | Answers | Explanations. FREE Updates.
Save time on exams and spend more time practicing.
Want to Earn All Amazon Ads Certifications in No Time?
Then check out our exclusive 👉 Amazon Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Amazon Ads certification. Get everything you need to achieve success faster.
What is the key benefit of using Streaming TV incremental household reach report?
- It helps brands measure the unique, incremental audiences reached with Streaming TV
- It helps brands assess how paid and organic channels support sales
- It helps brands measure all campaign measures associated with Streaming TV
Explanation: The correct answer is It helps brands measure the unique, incremental audiences reached with Streaming TV. The Streaming TV incremental household reach report is designed to help brands understand the additional, unique audience they are reaching through their Streaming TV campaigns, beyond those already exposed through other media channels, such as traditional linear TV. This report provides valuable insights into how effective the campaign is at expanding the brand’s reach to new households and capturing incremental viewers. By measuring this incremental reach, brands can assess the true impact of their Streaming TV ads, ensuring that they are engaging new and relevant audiences, ultimately improving their targeting strategies and overall campaign effectiveness.
Sponsored Brands video ads can be linked to a product detail page or to a Brand Store, which can help drive consideration for your brand.
- True
- False
Explanation: The correct answer is True. Sponsored Brands video ads offer the flexibility to be linked either to a product detail page or to a Brand Store. This capability is particularly valuable for driving consideration for the brand, as it allows the ad to guide potential customers to more detailed information about the brand’s products or to a curated brand experience. Linking to the product detail page provides an immediate path for customers to explore the product in depth, while linking to the Brand Store offers a broader view of the brand’s entire product range. This flexibility helps brands engage customers at various stages of their shopping journey, making it easier to increase brand visibility, educate potential buyers, and ultimately drive consideration and conversions.
Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?
- Location and offline lift
- Performance report
- Amazon Attribution
Explanation: The correct answer is Amazon Attribution. Amazon Attribution is an advertising and analytics measurement solution that provides marketers with insights into how their non-Amazon marketing channels, such as social media, search engine ads, or email marketing, are performing on Amazon. By tracking and analyzing the impact of these external channels on customer behavior and sales on Amazon, Amazon Attribution allows advertisers to understand how their off-site efforts contribute to driving traffic and conversions on the Amazon platform. This enables brands to make more informed decisions about their cross-channel marketing strategies, optimize their campaigns, and allocate resources more effectively to maximize return on investment across both Amazon and external channels.
True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.
- True
- False
Explanation: The correct answer is True. Including facts about your product in Sponsored Brands video campaigns is highly recommended because it helps provide valuable information to potential customers, making the ad more informative and persuasive. By showcasing key features, benefits, and unique selling points, advertisers can educate viewers about the product’s value proposition, addressing their needs and concerns. This approach not only builds trust but also aids in driving customer consideration, especially in the competitive landscape of e-commerce. Including factual details in the video ensures that the audience has enough relevant information to make informed decisions, increasing the likelihood of engagement and conversions.
Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?
- Streaming TV ads
- Online Video ads
- Sponsored Brands video ads
Explanation: The correct answer is Streaming TV ads. Streaming TV ads provide robust audience solutions that include geographic region, dayparting (the practice of scheduling ads to run at specific times of the day), and demographic insights. These targeting capabilities allow advertisers to refine their approach and ensure their ads reach the most relevant audiences based on factors such as location, the time of day they are watching, and their demographic characteristics (such as age, gender, or household income). By using Streaming TV ads, advertisers can optimize their campaigns to maximize engagement and ensure they are reaching the right viewers at the right time, improving overall campaign effectiveness and driving better results.
Amazon Video Ads Certification Assessment Answers
Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.
Questions | Answers | Explanations. FREE Updates.
Were do I find this Amazon Ads certification exam?
This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.
You can transfer your audiences to Amazon DSP from multiple sources such as an advertiser hashed audience and a data management platform (DMP).
- False
- True
Yuliya sees an opportunity to reach audiences that are already considering their brand’s products. Which Amazon video ads solution would best help them achieve their goal?
- Streaming TV ads because they often have the greatest reach
- Sponsored Brands video ads, because they link directly to product detail pages
- Twitch premium video ads because they appear in live, interactive content
Using multiple video ads solutions together to create a full-funnel strategy can help increase incremental reach, detail page view rates, and purchases.
- False
- True
Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?
- Location and offline lift
- Brand reach and brand lift
- Marketing Mix Models
Which of the following is a key benefit for using Amazon Marketing Cloud for advertisers running video ads campaigns?
- Combine information about Amazon Ads video campaigns with details about your broader media
- Assess keyword placements for Sponsored Brands video reports
- Helps advertisers get insight into how their non-Amazon marketing channels perform in the Amazon store
Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?
- Prioritize phrase match or brand terms, then broad match, and negative targeting to remove irrelevant terms
- Prioritize exact match bids and category terms, followed by phrase or brand terms, then broad or other brands/product’s terms
- Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products
Jhonas is interested in combining audience data from multiple sources to create new audiences to use in an upcoming Twitch ads campaign. Which solution will best help them craft this audience?
- Amazon Marketing Cloud
- Amazon Brand Lift
- Overlap reports
Which audience solution allows you to transfer your existing audiences to the Amazon DSP from multiple sources?
- Advertiser audiences
- Overlap reports
- Amazon audiences
Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.
- False
- True
Which of the following best describes Fire TV ads?
- An ad that displays during a live sports broadcast
- An ad that is auto-played video within the Amazon store
- A placement where viewers can see ads before they begin streaming
Which of the following best describes Amazon’s audience solutions?
- Target by category or product through grouping ASINs by similarities, targeting similar or related products
- Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
- Match an exact word, broad match, or phrase to help you try and make sure your ads only appear in relevant shopping queries
Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?
- Online Video ads, when paired with Display ads, can help increase their visibility across multiple placements
- Online Video ads, when paired with Display ads, can help increase their impressions, meaning more shoppers are seeing their ads
- Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand’s products
Which of the following best describes “product targeting”?
- Match an exact word, broad match, or phrase to help you make sure your ads only appear in relevant shopping queries
- Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
- Target by category or product through grouping ASINs by similarities, targeting similar or related products
Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?
- Twitch Premium video ads to drive awareness with a new audience
- Sponsored Display video ads with a clear call-to-action that links directly to product detail pages
- Prime Video ads to introduce their brand to Prime shoppers
Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?
- In-market audiences
- Overlap reports
- Amazon Ad tag audience builder
Which of the following best describes targeting reports?
- Report that provides insight into lift of a campaign in a specific geography
- Report that provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns
- Report that provides additional audiences to consider including in upcoming campaigns
Optimization levers can help advertisers set benchmarks for which key measures to help achieve campaign results?
- Purchases
- Add to carts
- Viewability and completion rate targets
Which of the following most accurately describes the options available for refining category targeting?
- Refine by brand, price range, or review ratings
- Refine by keywords related to the category
- Refine by individual ASINs
Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.
- False
- True
Why are Online Video ads well-suited for helping increase brand awareness?
- Video creative appears where viewers watch, shop, and browse
- Video creative links directly to product detail pages
- Video creative appears alongside shopping results in the Amazon store
Negative targeting prevents your ads from displaying when customers use a term that matches your negative product selection.
- True
- False
Ursula wants to use Amazon’s audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?
- ASIN remarketing audiences
- Lifestyle audiences
- Demographic audiences
If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?
- Streaming TV ads
- Online Video ads
- Sponsored TV ads
Ormina is interested in advertising during live broadcasts featuring creator-driven content to reach a specific demographic. Which video ad solution would best help them meet this goal?
- Prime Video ads
- Twitch premium ads
- Sponsored Display video
Sponsored Display video ads can appear in the Amazon store, IMDb.com, Amazon Publisher Direct, and third-party websites/apps.
- True
- False
What is the key benefit of using both Online Video and Streaming TV ads?
- Increased unique reach and higher engagement
- Appears alongside shopping results in the Amazon store
- Lower cost per acquisition
Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?
- Improved brand searches when using only one video ads solution
- Unique impressions across various audiences
- Improved incremental reach, higher detail page view rates, and higher purchase rate versus using only one video ads solution
Reporting in Amazon Brand Lift is anonymized and privacy safe.
- True
- False
Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?
- Display ads with OLV ads
- Sponsored TV ads with Twitch premium ads
- Display ads with Sponsored Display video
Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?
- Use the same audience types for both OLV and STV campaign
- Use OLV ads to remarket viewers who previously viewed a STV ad to reach shoppers at multiple touchpoints
- Use STV to drive awareness with select Amazon audiences, using keyword targeting with OLV to capture demand as shoppers browse the Amazon store
Timo is planning a new Streaming TV campaign and wants to identify new audience segments to reach with their next campaign. Which Amazon solution would best help them get the information they’re looking for?
- Advertiser audiences
- Data management platform
- Audience insights
What is the primary benefit of using overlap reports for your Streaming TV ad campaign?
- Identifying audiences that were most responsive to your ads
- Optimizing your creative to improve performance
- Setting viewability and completion rate targets
Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?
- Focus on brand defense
- Focus on depth of keywords and ensure brand defense
- Focus only on breadth of keywords
Which of the following best describes the benefits of the keyword placement report?
- Allows you to see how your brand is perceived after viewing a video ad
- Allows you to see keyword performance by ad type
- Allows you to see keyword performance by ad placement
Using multiple ad types together can help improve full-funnel performance.
- True
- False
Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?
- Fire TV ads and Sponsored Brands video ads
- Sponsored Display video ads and Sponsored Brands video ads
- Twitch ads, Streaming TV, and Online Video ads
Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?
- Equal parts breadth and depth of keyword
- Focus on breadth of keywords
- Focus on brand defense
Aditi is trying to increase brand favorability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?
- Use Twitch premium ads to generate interest in specific demographics
- Use a mix of Streaming TV, Online Video, and Sponsored Brands video ads together to engage viewers in multiple placements
- Focus solely on Streaming TV ads to maximize reach
Where can advertisers link their Sponsored Brands video campaigns?
- Their Brand Store and product detail pages
- Only product detail pages
- Only their Brand Store
Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?
- Sponsored Brands video ads
- Sponsored TV ads
- Online Video ads
Which solution helps brands measure the unique, incremental audiences reached through Streaming TV ads?
- Overlap reports
- Amazon Brand Lift
- Streaming TV incremental household reach
Where can Twitch premium ads appear?
- Live broadcasts across desktop, mobile, tablet and CTV devices
- Only on desktop and mobile
- In shopping results in the Amazon store
Streaming TV incremental household reach is a post-campaign reporting solution that helps brands measure the unique, incremental audience reached through Amazon Streaming TV ad campaigns, above and beyond their linear TV campaigns.
- False
- True
Streaming TV and Online Video can use Amazon Audiences in their campaigns.
- False
- True
Which audience solution helps you build custom audiences based on aggregated signals across an advertiser’s website?
- Amazon Ad tag audience builder
- Amazon audiences
- Overlap reports
Which Amazon video ad product gives advertisers the opportunity have their ads display alongside influential streamers and diverse, interactive content in real time?
- Twitch premium video ads
- Sponsored Brands video ads
- Sponsored TV
Which Amazon video ad product allows you to showcase your products and brands through immersive storytelling like tutorials and demos?
- Online video ads
- Sponsored Brands video ads
- Twitch premium video ads
Ciaran is running a Sponsored Brand video campaign focused on driving consideration. Which keyword strategy would you recommend to best help them achieve this goal?
- Focus on equal parts breadth and depth of keywords
- Focus only on depth of keywords
- Focus only on breadth of keywords
What is one benefit of using Prime Video ads?
- Allows you to advertise alongside premium TV shows and movies
- Allows you to advertise alongside shopping results on the Amazon store
- Allows you to advertise alongside diverse, interactive content in real-time
DeShaun is interested in quickly testing different video creatives to see which is most effective at driving conversions. Based on this objective, which video ad solution would you recommend?
- Twitch premium ads
- Sponsored Display video
- Prime Video ads
Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?
- ROI Insights
- Amazon Attribution
- Amazon Marketing Cloud
If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?
- Sponsored Brands video
- Twitch premium ads
- Streaming TV ads
Which of the following best describes “keyword targeting”?
- Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
- Target by category or product through grouping ASINs by similarities, targeting similar or related products
- Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries
Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?
- Location lift
- Marketing Mix Models
- Overlap reports
Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?
- Helps advertisers quantify how their Amazon Ads campaigns are driving upper and mid-funnel marketing objectives, such as awareness, purchase intent, and ad recall
- Helps advertisers get insight into how their non-Amazon marketing channels perform on Amazon
- Helps advertisers understand how their brand is perceived after viewing a video ad
Giorgio is interested in measuring the impact of brand marketing efforts across diverse campaign objectives. Which type of measurement solution will help them gain this insight?
- Amazon Brand Lift
- Amazon Attribution
- Overlap reports
Michael is interested in using video to showcase their brand’s products in action. Based on this objective, which video ad solution would you recommend?
- Online Video ads
- Fire TV ads
- Sponsored Display video
Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?
- Amazon audiences
- Amazon Ad tag audience builder
- Optimization levers
Which of the following best describes Connected TV (CTV)?
- Traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel
- Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players
- Any type of streaming media, live or pre-recorded, delivered over the Internet that audiences can access on demand “over the top” (OTT) of traditional satellite or cable
If your video ad will play with the audio muted by default, which best practice should you follow for the creative?
- Include subtitles to display your messaging
- Use voiceover narration to convey your messaging
- Show rather than say, and let the visuals tell the story
Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand’s products. Which keyword match type will best help them reach their goal?
- Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products
- Negative targeting to remove irrelevant search terms
- Exact match keywords for their brand and product names
Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?
- Marketing Mix Models
- Amazon Brand Lift
- Multi-touch attribution
To increase the effectiveness of your Sponsored Brands video ads, which best practice should you follow?
- Create videos that are 60 seconds or more
- Show your product or something interesting in the first 3 seconds
- Use text overlays to highlight features and product benefits
Bhavish is interested in driving incremental reach to help increase visibility of his brand among audiences beyond linear TV. Which video ad solutions would best help them meet this goal?
- Streaming TV and Sponsored Brands video ads
- Sponsored Brands video ads and Sponsored Display ads
- Streaming TV and Online Video ads
What is the key benefit of using Streaming TV incremental household reach report?
- It helps brands measure the unique, incremental audiences reached with Streaming TV
- It helps brands assess how paid and organic channels support sales
- It helps brands measure all campaign measures associated with Streaming TV
Sponsored Brands video ads can be linked to a product detail page or to a Brand Store, which can help drive consideration for your brand.
- True
- False
Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?
- Location and offline lift
- Performance report
- Amazon Attribution
True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.
- True
- False
Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?
- Streaming TV ads
- Online Video ads
- Sponsored Brands video ads
Best-value Guides
- Special Bundle Offer Google_Ads_Roll
- Special Bundle Offer HubSpot_Exams_Roll
- Special Bundle Offer Amazon_Roll
- Special Bundle Offer Google_SkillShop_Roll
- Special Bundle Offer Marketing_Platforms_Roll
Related Amazon Ads Certifications
- Amazon Ads Foundations Certification Assessment Answers
- Amazon Ads Campaign Optimization Certification Assessment Answers
- Amazon DSP Advanced Certification Assessment Answers
- Amazon DSP Certification Assessment Answers
- Amazon Marketing Cloud (AMC) Certification Assessment Answers
- Amazon Ads Advanced Retail Certification Assessment Answers
- Amazon Ads Retail Certification Assessment Answers
- Amazon Sponsored Ads Certification Assessment Answers
- Amazon Sponsored Ads Advanced Certification Assessment Answers
- Amazon Video Ads Certification Assessment Answers
